The most popular way of establishing a brand or business name on Facebook is through the use of a fan page. A Facebook fan page is an easy and effective way of promoting organizations, company names, products, services, blogs, groups, and essentially anything for which you want to build a market or audience. Here are simple suggestions on how you can keep an active fan page on Facebook.
Share useful information
Regularly post useful information that your fans will get something from, such as news, interesting articles, quotes, and trivia. As a fan page, you may want to establish authority by providing new knowledge to your target audience on a regular basis.
Think out of the box
Do not just limit your posts to textual content. Publish photos, videos, animations, and other creative content that will catch the attention of your followers. Or share links that are directed to useful and interesting online stuffs.
Give away freebies – but make your followers work for them
Launch contests and ask your fans to participate. Contests are a great way to make your fan page more engaging, and they also give incentive for potential fans to join. Contests that include giveaways can be excellent marketing tools if they’re done properly.
Keep updating your fan page
Keep a schedule on visiting and updating your fan page. While it is not advisable that you send out updates once every five minutes, it is also bad that you leave it not updated for a few days or so. If you are not on Facebook all the time, create a reminder alert as to which times are you supposed to open your fan page and update it with new posts.
Don’t forget to measure
Install analytics on your Facebook fan page and measure your figures. When you know your statistics, you will get even more motivated to make your page as active as possible. Be sure to track your fan base, clicks, click rates, and conversions regularly and make intelligent analysis.
Dress up your page
Who would want to follow a boring, dull Facebook fan page? Therefore, make sure to upload a cover and display photo, photo albums, videos, maps, and other stuff about your brand and business. Make your followers see that there is something regularly happening about your brand. This should keep them looking forward to the next events or news that you are going to announce.
It pays that your fan page is active every now and then. This would motivate your fans to continuously follow your updates. If you want to get started with Facebook marketing, let me know and I’ll be more than glad to help you provide your social media marketing needs.