Facebook marketing is on the rise, and you might have already done this for your business. However, one of the challenges you may face with it is looking for local Facebook fans and asking them to follow your business. Here are some helpful tips on how to find local Facebook fans who can actually be your next customers.
Take advantage of local hashtags
Hashtags are an interesting phenomenon and they have already penetrated Facebook. Thus, it’s time take advantage of them as they can help you find potential fans and customers for your brand. Not only that; hashtags can also help them find you!
To make local hashtags work for your Facebook page, use them at the end of every post you publish. For example, if you are a coffee shop in Sydney, you can use the hashtag #coffeeSydney or #Sydneycafe. This way, if Facebook users would search for such hashtag, your posts will show up, and eventually you will get more local followers.
Share local photos
Visual marketing is becoming big right now and local photography is starting to dominate social media. Take advantage of this this trend and share pictures of your products, customers, and local events. Don’t forget to user appropriate captions, including the venue of the event. The more you highlight your town, the more your fans will reward you with increased likes and shares.
Support other local businesses
Many businesses keep to themselves. But when it comes to Facebook marketing, supporting other local small businesses and working together can be helpful for everyone. Showing that you support other businesses mean that you are not just promoting your business, but you’re also connecting with prospective customers and business partners.
Turn your customers into fans
Ask your existing customers to like your Facebook page so you can increase your followers’ base, and hopefully their friends get to see their interaction with your page. Each customer who becomes a Facebook fan is a direct pathway to increased local visibility and finding additional local fans.
It’s fairly simple to encourage your existing customers to become fans of your Facebook page. If you have to, you can consider offering incentives such as discount coupons or freebies so they couldn’t say no.
Facebook marketing can do wonders for your business as long as you know how to manage it properly. Find local Facebook fans so you can expand your business online and reach out to more customers.