Many brands and companies take advantage of the holiday season to acquire increased traffic, leads, and conversions. If you also want to capitalize on the upcoming holidays to boost your online business, here are some ways you can improve your holiday SEO.
If you think preparing your holiday content in September or October is early enough, you may want to know that your competitors may have already been getting holiday traffic by then. By early, I mean starting as early as June or July. I’m not saying that you publishing a Christmas discount in the middle of June, but you should take this time to begin planning your holiday SEO campaigns, promos, and optimized content, so you won’t cram during the latter part of the year.
Stir the curiosity of your customers, visitors, and readers by creating teasers about your upcoming holiday campaigns. You can upload a coming soon or preview page for holiday deals and promos. By creating this kind of pages, you can start ranking for relevant holiday queries, as well as inviting web users to link back to your website if they find your teasers interesting and worth looking forward to.
Target holiday-specific terms
Make sure that you identify the right holiday-related keywords and use them on your web content. Google Trends and Google AdWords Keyword Research Tools are great tools in helping you see what’s trending and what web users are looking for this holiday season.
Take advantage of your top landing pages
You may want to leverage on your landing pages that get the most visitor and put a holiday spin on it. This way, you won’t have to work so hard in building a holiday page from scratch. These already existing pages can even get more visitors when you put popular holiday search terms on them.
This holiday season, make sure that you capitalise on the large volume of people who choose to do their holiday shopping online, instead of going to crowded malls and shopping centers.