If you’re one of those website owners who still haven’t decided to make their sites mobile-ready, maybe this bit of news from Jessica Lee for Search Engine Watch would finally push you towards making that move. According to the article by Lee, a recent study has found out that 80% of local searches on mobile phones convert.
Four out of five mobile device searches convert
Commissioned by Neustar and 15miles, and conducted by comScore, the study found out that of five mobile device searches, four of them led to a purchase. The highest conversion rate of 80%, however, was achieved on mobile phones. What’s telling is that for three of four of those conversions, the customers actually found themselves making the purchase at an actual brick-and-mortar store.
Among the most popular searches on mobile devices, according to the survey, are for restaurants at 23 per cent, auto service establishments and dealerships at 10 per cent and arts and entertainment at 9 per cent. When asked about their reasons for performing mobile searches, the respondents of the study said a need for information on the go is what drives them to use their mobile devices to find important details such as product information and addresses.
These results underscore the long-foreseen dominance of mobile use this year and the coming year, and should be more than enough reason for webmasters to make their sites responsive the soonest possible time.
Click here to read the article in full.