Have you noticed something different with your Google Search Engine Results Pages (SERPs) lately? If you have, then welcome to the latest changes that Google has made with the SERPs, which means webmasters have to make little tweaks again to stay on top of the SERPs. Dr. Peter J. Meyers discusses these changes for The Moz Blog.
Google SERPs redesign
Much of the changes made by Google center on how much the SERPs page look very different now, a result of a redesign on the part of the search engine giant. The most notable change is the way the titles are displayed, as they are now larger than before. With these changes, the old guidelines for title tags no longer apply, and Dr. Meyers attempts to make new title tag guidelines.
Using data from real SERPs, Dr. Meyers concludes that while there is no magic number for the characters of a title tag under the new SERPs design, a length of about 55 characters or less seems reasonable enough. Also worth noting is the fact that Google still considers text beyond what is being displayed, but in the SERPs your title may be cut off which may make it less compelling for potential visitors to click on.
To read the article in full, click here.