So, you’re finally convinced that social media marketing works and you want to start your first social media campaign for your brand. But you don’t know when, where, and how to start. Let me guide you on how you should begin your social media campaign.
Define your objectives
What do you want to achieve? Do you want more followers? Do you want to increase the traffic to your website? Or do you simply want to establish brand recall? Before anything else, identify your goals and objectives so you can properly plan the type of campaign you will launch on your social media account.
Draft your campaign mechanics
From the objectives you have come up with, draft a mechanics for your social media campaign. For example, if you want to increase your follower base on Facebook, you may want to give out discounts or coupons that customers can only avail once they “like” your brand’s fan page. Another example is if you want to establish brand recall on Facebook, you may opt to get its paid advertising.
When drafting campaign mechanics, get ideas from team members or research about previously launched campaigns. This should help you create a campaign that your potential customers will find appealing.
Create a buzz
When you are ready to launch your campaign, make sure that people are aware of it. Prior to launch, post teasers about it so people will talk about it and get curious or excited. The more it is talked about, the more it will become successful.
Another way to create a buzz is to ask bloggers and web influencers to write about your campaign. This way, their followers will know about it and increase your reach.
Measure and analyse
To know if your campaign was successful, make sure to evaluate its performance by reviewing all information you have. How many joined? What results did you get? Did you have an increase in followers, website traffic, conversions, etc.? These information will help you improve your future campaigns further.