Next to your website home page, your landing page is the most important part of the entire online business marketing process. As the name implies, your landing page is where users, well, land from an external website. Whatever you have to offer, the user will see it on the landing page and from there make the decision to explore your site further and maybe become one of your customers.
The question is, is your landing page well-written, nicely-designed and purposeful enough to attract customers and help you get closer to your conversion goals? If you’re not too sure, here are some essential tips for creating your landing pages that hopefully will help you become an effective online marketer.