Search engine optimisation is a specialised online skill that only SEO practitioners know. The good news, though, is that these SEO experts are not too selfish to keep all the learnings to themselves. Even if you don’t have any idea what SEO is and how to go about it, you can simply search the web for tips, tricks, and best practices, and you can eventually master the art of search engine optimisation, as well.Read More
Link building plays an important role in search engine optimisation. However, web owners and online marketers should be extra careful in performing link building as Google frowns upon automatically-generated links, spamming, and other black hat techniques in acquiring links from suspicious websites.Read More
While professional SEO firms can really help you increase your visibility online and improve your search rankings, there are also do-it-yourself SEO strategies that you can take advantage of and do on your own. Below are some DIY SEO tips that can help individuals and small business owners who have limited technical knowledge.Read More
Search engine optimisation is an integral part of online marketing. Thus, if your business website is not performing as well as you would like it to, perhaps it’s time to engage in SEO and make your website be seen by your potential customers all over the world. Here are 3 important SEO strategies that can help your business go from flop to top.Read More
With Google implementing stringent rule after stringent rule via its Panda and Penguin algorithms, more and more webmasters are finding themselves at the receiving end of a Google Penalty. If there’s one thing that a website owner should avoid as much as possible, it’s a Google Penalty, because it will most certainly have a negative impact on any given site’s search rankings. And that, of course, means your business will be severely affected.
If you want to avoid a Google Penalty, here are ways to help you do just that.
SEO professionals count keyword research as among the foundations of a solid SEO strategy. That strategy, however, can still be incomplete when user intent is not considered. While most SEO professionals are familiar with user intent, too few of them actually use it, which is unfortunate because it’s crucial to the improvement of the very foundation of SEO campaigns.
Perhaps its intangibility in cyberspace is what makes SEO professionals ignore user intent, but what SEOs should realise is that every search made on Google has some kind of intention attached to it. Users want to know a lot of things — from product reviews to answers to just about any question they want to ask. When you understand user intent and you incorporate it into content for your SEO strategy, you are more likely to make an immediate connection with the user. In the long run, you will be able to establish yourself as a trustworthy resource.
For a website owner, there’s nothing more exhilarating than seeing your website make it to page one of search engine rankings. Conversely, nothing is more frustrating than seeing your once mighty site relegated to the second page or worse, to deeper and farther pages in the search engine rankings.
This, indeed, can be worrisome, as many search engine users do not venture past the first page of search engine rankings. That means your site won’t be getting much traffic, which also means you won’t be doing much business.
Before you go about fixing things to restore your search engine rankings, you need to determine why your search rankings have dropped first. Here are some possible reasons:
The advent of Google Panda has signalled the beginning of the search engine giant’s war against low-quality content. By now, lots of webmasters have already suffered dramatic plunges in their traffic and visibility in the search engines, and it’s not going to get any better as long as their has nothing more than thin content. And if you have received a warning about thin content with little or no added value in your Google Webmaster Tools account, you best heed that warning and try to add value to your site if you want success in Google search results.
With approximately half a billion registered users and counting, Google Plus is now the world’s second-largest social networking site, just a little over two years after its launch. In those couple of years, Google Plus has evolved from a simple social networking site to a popular platform for promoting business, just like Facebook and Twitter have done before it.
Whatever your products or services, you can be sure that your business will be brought to a wider audience if you create a Google Plus business page. Here’s how to do it, step-by-step.
Clients often ask me how long it will take before they are on page one or how long before their incoming orders have doubled (a much better way of tracking success!)
Something that is often unspoken is the business owner’s plan to eventually just stop spending money on the Search Engine Optimisation (SEO) campaign. That can be a big mistake. I don’t think Coca Cola will ever stop promoting itself, so do you really think your business should?
So what happens when you stop your SEO efforts? After all, traffic to your site is already at an all-time high, your website has a great reputation and it can now afford to rest on its laurels, right? Wrong.
Stop search engine optimisation, and your site will likely end up like that of a certain company mentioned by Erin Everhart in an interesting article for SearchEngineLand.