If you are an Internet-savvy person, you might have heard of the buzz that blogging has brought into the online world. Everybody seems to be blogging nowadays – from your neighbour to your favourite celebrity, from students to business executives. You might not know it but your spouse could be maintaining their own personal journal on the Internet, as well.Read More
Web content writing differs significantly from content writing for print media such as newspapers, magazines, brochures, and others. When writing for the web, you have to remember that your readers have short attention span and are often too busy to read long pages of stories. Keeping this is mind, you have to adjust your web content according to how they read and what they actually want to read.
Web content can make or break your online marketing strategies. Here are ways on how to make web content writing work for you and your brand.Read More
As Google continuously updates its search engine algorithms to promote fresh, relevant content and remove useless information, web owners are also constantly on the lookout whether or not their search rankings have been affected. To ensure that you will not be penalized with Google’s latest Panda update, here are “Panda-proof” internal linking strategies that you should implement on your websites.Read More
Because your potential customers, clients, readers, or buyers depend on what you say, you have to compose a persuasive and effective copy that will appeal to them and make them take advantage of what you offer them. Getting their attention and making them do something depend on your statements, or in other words, your copy!
And this is where effective copywriting should take place. To develop and enhance your winning copywriting skills, follow these powerful copywriting tips and secrets that will surely bring in more readers, subscribers, customers, and buyers to your website.Read More
Having known how search engines work and find relevant websites to show on search results, many web owners and designers create websites that focus on the behaviour of search crawlers, spiders, and robots, instead of human experience. What they should realize is that Google and other search engines create algorithms that focus on evaluating whether a website creates valuable experience for web users or not.Read More
Not all content is quality content. And if you want to get ahead of the competition, you have to be mindful of the content you publish on your website. Aim to produce high-quality, premium content that are not only recognizable by search engines, but are essentially useful to human readers, more importantly. Let us discuss more about premium content and how you can take advantage of it when it comes to your online marketing strategies.Read More
The title may sound preposterous, but for many companies, content marketing has always been at the forefront of lead generation. That position makes it the top source of customers who actually dip into their pockets and pay for the product you’re offering. And yes, content means revenue, that is, if you have a solid content marketing strategy.
A real content marketing strategy is essential if you’re bent on leveraging content and turning it into revenue. So what makes an effective content marketing strategy?
We all know content is king, and that’s why the people who write them do their best to come up with stuff that is worthy of the tag. Sometimes, however, even the best writers need a little help with their work, particularly those who are a one-man editorial team who comes up with article ideas and proofs their own work. If you write regularly for your company’s website (you have a blog on it, don’t you?), the following sites and tools may be helpful to you:
We’ve all seen Google Webspam team head Matt Cutts do dozens of Google Webmaster Help videos over the years, but none of them are as amusing as his latest video. To drive home his point about how important body content is on a website, Cutts appears on the video as nothing more than a talking head without a body.
So you’ve written a post or an article that you consider your best yet. The flow is very smooth, the grammar impeccable, and the subject matter pretty engaging. That should be more than enough to get the kind of traffic you think it deserves, right?
Well, not really. No matter how extremely well-written your posts are, they wouldn’t work as well than if they had relevant images to come with them, especially in a world where there is a 70% increase in views of articles with images according to a recent study conducted by content creation platform Skyword. If you want your posts to fully engage your readers, you need to upgrade your content visually. Images, after all, are as important and influential to viewers as your written content. Here are some tips to get you started.