It can never be stated enough that in this Internet-driven world, every single business should have its own blog. There are numerous reasons for this, but perhaps the most important thing is that a company blog serves as a simple, easy-to-use platform for connecting with and providing relevant, timely and helpful information for customers.
In other words, a company blog is your business’ direct communication channel with clients and prospective clients, and it only makes sense for your business to start one now, if it still doesn’t have one.
Now the question that’s foremost in the minds of people running company blogs is, what should they write about? If you’re wondering what topics your company’s blog should cover, here are some suggestions.
Anything that your target audience is interested in
Before anything else, you should be clear on what your company is all about, and know your blog’s audience. For example, is your company selling guns and ammo? Then you can expect gun enthusiasts to make up the bulk of your blog’s audience. In this case, tips on how to properly shoot a certain type of pistol or insights on the mental preparation needed before a shooting competition would be great topics for your posts.
You can never go wrong with infographics, especially when you’re trying to make people understand a complex issue. A well-designed infographic is a naturally more eye-catching and fun way of relaying helpful information for customers, especially in a world where attention spans seem to be getting shorter by the day.
Anything that will help your readers solve a specific problem will always be a winner in my book. Then again, you do need to know exactly what you’re talking about, and that your how-to articles should actually work. That is one great way to build a reputation among your readers.
Let’s assume that your company is engaged in selling household appliances. A video that demonstrates how to correctly and safely operate, say, a certain washing machine model would make for a great company blog post. Whatever your company blog niche is, posting a video that teaches how to perform a specific task related to the niche will always be a good idea.
Have you stumbled upon a book, a website or other types of resources that you think your ideal customers would be interested in? Write a review about it in your company blog if you believe it will be helpful information for customers.
For some reason, people just love reading lists as long as they are interested in the topic. Posts like Top 10 lists, Top 5 things to avoid when…, Top 20 reasons why you should… are always bound to attract more readers to your company blog.
Let’s say one of your customers commented on your blog that he is facing a certain kind of situation in his business, and is asking for advice. A post that would illustrate how other people dealt with similar situations and succeeded would be quite helpful not only for that specific reader, but for everyone who follows your blog.
Interviews with experts
When we need help with a problem, it is always great to hear advice from someone we can trust. Who better to trust than a known expert in a relevant field? If you post an interview with a related expert, you are providing helpful information for customers who need help solving a specific problem.
Hopefully, these topics your company’s blog should cover can help you get your company blog going. Always keep in mind that your company blog posts can either make or break your credibility in the eyes of your audience. That’s why when writing a post that is meant to provide helpful information for customers, make sure that your information is solid, your opinion neutral and objective, and your topic interesting.