In a world where social media holds a very important place in every Internet user’s life, the question above shouldn’t even be asked. There are more than a billion reasons why your business should use Facebook. To be more accurate, those reasons number about 1.15 billion—the number of total Facebook users in the world, and still counting. In an article for SearchEngineJournal, David Wallace presents an infographic from GroSocial that lists even more compelling reasons why your business should use Facebook.

700 million daily users

Of its total number of users, 700 million people use Facebook every single day. The number of Friend connections between Facebook users is even more staggering at 150 billion. The most stunning figure of all comes from the fact that at an average of 40 likes per FB user, there are now a total of 1.13 trillion Likes on Facebook. Imagine if your business had a solid social media presence through Facebook and had even just a fraction of those likes.

The infographic further drives home the point that Facebook makes sense for business by indicating that there are more than two billion connections between local businesses and people. On average, local business Facebook pages get 645 million views every week. That’s a huge audience for promoting your brand using Facebook.

Influence of Facebook on buyers

If conversion is what you’re concerned about, consider this: About half of all social media users aged 35 and under are influenced by the product and service recommendations of their friends online. The influence of Facebook on business is also apparent on the younger generation. According to the infographic, 33% of millennial consumers are more likely to spend on products or services from a company that has a Facebook page. Most importantly of all, a company whose CEO and senior leadership have a solid social media presence is trusted by 82% of buyers.

If you have a business and you still aren’t promoting your brand using Facebook, let these statistics sink in and you’ll see what you have been missing the entire time you don’t have a solid social media presence via Facebook.

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