The SEO industry has changed a lot over the past few years. What used to be a best practice in 2011 may have become a black hat strategy in 2014. In 2015, expect a lot more changes, upgrades, and policies to roll out in terms of search rankings and website optimisation. Below are some of my top predictions on SEO trends for 2015.Read More

We all know what a search engine is. In fact, you may have reached this article through a search engine result. Search engines are one of the primary ways that internet users find websites, which is why a website with good search engine presence may see a dramatic increase in traffic. Webmasters kill for that presence. Unfortunately, however, many websites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.Read More

A lot of small business owners are not aware of the power of internet and how it can help them boost their business online. While some businesses have a website, web owners do not do so much about them. If you are a small business owner and are wondering how an excellent online presence can help you improve your marketing and increase your sales, here are the basics of search engine optimization that you need to know.Read More

If done correctly, SEO can do wonders to your website and your business. While SEO experts and practitioners would bombard you with SEO services, steps, and best practices on optimising your website to enhance its search exposure in exchange of a really expensive rate, here are 10 creative ways guaranteed to improve your search engine rankings that you can do on your own.Read More

Sure, big brands have established their names for years already. People already know them by heart and do not need to search for their products or services online. But does that mean they don’t have to engage in SEO? No brand has ever captured 100% of the market. As long as you have a target customer or if you want to continuously grow your brand, you should never say no to SEO.Read More

A basic understanding of search engine optimisation (SEO) and copywriting is important for web designers. Although you can design a website without knowledge in these areas, it’s difficult to design a good site without knowing at least something about SEO and copywriting. Designers have to realize that their craft revolves around their ability to communicate a message – and that is dependent on the website’s copy and visibility. Without any content or traffic, a designer’s work doesn’t do any good.Read More

When it comes to search engine optimisation, different SEO practitioners will give you different advice and perspectives. However, there are 3 basic and proven SEO strategies that are universally accepted will never go wrong. Improve the visibility and search rankings of your website by following these 3 proven SEO strategies for your business website.Read More

Search engine optimisation is a specialised online skill that only SEO practitioners know. The good news, though, is that these SEO experts are not too selfish to keep all the learnings to themselves. Even if you don’t have any idea what SEO is and how to go about it, you can simply search the web for tips, tricks, and best practices, and you can eventually master the art of search engine optimisation, as well.Read More

While professional SEO firms can really help you increase your visibility online and improve your search rankings, there are also do-it-yourself SEO strategies that you can take advantage of and do on your own. Below are some DIY SEO tips that can help individuals and small business owners who have limited technical knowledge.Read More

SEO professionals count keyword research as among the foundations of a solid SEO strategy. That strategy, however, can still be incomplete when user intent is not considered. While most SEO professionals are familiar with user intent, too few of them actually use it, which is unfortunate because it’s crucial to the improvement of the very foundation of SEO campaigns.

Perhaps its intangibility in cyberspace is what makes SEO professionals ignore user intent, but what SEOs should realise is that every search made on Google has some kind of intention attached to it. Users want to know a lot of things — from product reviews to answers to just about any question they want to ask. When you understand user intent and you incorporate it into content for your SEO strategy, you are more likely to make an immediate connection with the user. In the long run, you will be able to establish yourself as a trustworthy resource.

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