It can never be stated enough that in this Internet-driven world, every single business should have its own blog. There are numerous reasons for this, but perhaps the most important thing is that a company blog serves as a simple, easy-to-use platform for connecting with and providing relevant, timely and helpful information for customers.
In other words, a company blog is your business’ direct communication channel with clients and prospective clients, and it only makes sense for your business to start one now, if it still doesn’t have one.
Now the question that’s foremost in the minds of people running company blogs is, what should they write about? If you’re wondering what topics your company’s blog should cover, here are some suggestions.
Penguin 2.0 has rolled out. You can take it as threatening news but you can also think of it as a corrective wave. Matt Cutts, the head of Google’s Webspam team, has been quite instructive in his latest video about how SEO in coming months will shape up.