In the high tech digital world we currently live in, images mean everything. All of us have often heard the popular saying, “Don’t judge a book by its cover,” but we are all guilty of doing this on more than one occasion. Most people don’t realise the power that one simple image has over the way a person thinks. Consider as well, how social media is now predominantly comprised of images and videos, and it’s easy to see how something as innocuous as your social media profile image can be a metric on which potential customers are judging your business.Read More
Social Media Branding Mistakes to Avoid
Nowadays, social networking sites are being used not only to connect with friends or network with colleagues, but to serve as business platform as well, providing relevant exposure and many opportunities for branding and promotion. However, as much as business owners want to take advantage of social media for their branding requirements, many commit mistakes and instead do harm more than good to their brand.Read More
4 Social Media Marketing Mistakes to Avoid
Starting, creating and managing a social media campaign seems like a relatively simple task. Most of us interact with social media on a personal level several times a day. Posts are short and sweet and it is easy to see an instant reaction so why would it be any different for businesses? If you have spent any amount of time behind the helm of a business social media campaign, then you already know things are very, very different.
Social media for business is a completely different animal. There are elements at play that don’t really matter in the personal social media world. You have to consider posting times, images and there is an overall goal to achieve. These things don’t really matter in the personal social media world. So instead of diving blindly into the deep end of the social media business world, take some time to read these common social media mistakes businesses are making every single day.Read More
Dealing with Social Media Writer’s Block
Social media marketing is supposed to be fun, exciting, and less serious compared to other internet marketing skills such as search engine optimisation, paid advertising, and email marketing where you have to follow a lot of rules and technical guidelines. However, when you suffer from writer’s block, social media marketing becomes a bit challenging. Here is a how you can deal with social media writer’s block.Read More
Using Social Media to Drive Sales
Research shows that posting products on Facebook, sending messages on Twitter, and connecting with customers on LinkedIn can help you drive sales for your business. While it is sometimes difficult to determine if investing in social media marketing can deliver better returns than conventional forms of marketing, social-savvy businesses are actually discovering many benefits from customer engagement and information sharing through the popular social networking sites.Read More
Does Engagement Really Matter?
Countless articles endlessly declare that one of the key performance indicators of the success of a social media campaign is engagement, which is actually reflected in the tweets, retweets, reposts, comments, Likes and Followers that your page gets. Many marketers use engagement as the ROI of any social media marketing strategy. The question is, are all those Likes and comments actually earning you any sales, which is actually what engagement in social media is supposed to be for in the first place?
When engagement in social media doesn’t end up in sales for whatever product or service you’re doing the social media campaign for, then it wouldn’t matter if you had a million Likes in the first few months of the campaign. When all that engagement on social media isn’t giving you any return on investment, you’re probably just wasting your time.
To help put your focus on engagement for your social media campaigns in perspective, here are some questions you have to answer for yourself.
Who Really Owns Your Facebook Page?
If you have a Facebook account, it’s highly likely that you think of it as your own, personal space on the Internet. You feel that you can say what you want, post pictures that catch your fancy, and put up links to whatever site of your choosing, and nobody can do anything about it because it is YOUR Facebook page. But who really owns your Facebook page? Seriously.
Why Content Is King And Why Your Website Needs It
Penguin 2.0 has rolled out. You can take it as threatening news but you can also think of it as a corrective wave. Matt Cutts, the head of Google’s Webspam team, has been quite instructive in his latest video about how SEO in coming months will shape up.