In the high tech digital world we currently live in, images mean everything. All of us have often heard the popular saying, “Don’t judge a book by its cover,” but we are all guilty of doing this on more than one occasion. Most people don’t realise the power that one simple image has over the way a person thinks. Consider as well, how social media is now predominantly comprised of images and videos, and it’s easy to see how something as innocuous as your social media profile image can be a metric on which potential customers are judging your business.Read More
How to Increase Consumer Awareness
A lot of marketers out there don’t need to do much work to inform the masses about their particular product or service. This is especially true when your product or service provides a rather obvious solution to an even more obvious or common problem. Consumers can easily become aware of a brand, product or service, because there is an immediate need for that brand, or at least their product or service.Read More
Social Media Branding Mistakes to Avoid
Nowadays, social networking sites are being used not only to connect with friends or network with colleagues, but to serve as business platform as well, providing relevant exposure and many opportunities for branding and promotion. However, as much as business owners want to take advantage of social media for their branding requirements, many commit mistakes and instead do harm more than good to their brand.Read More
Level Up Your Content Marketing this 2015
In my 2015 SEO trend predictions, I mentioned that content marketing will be bigger than ever this year due to the fact that search engines are continuously on the lookout for quality content, using this as an important factor in determining whether a certain page is relevant to the user’s search query or not. If you plan to start or even level up your content marketing plans and strategies this year, here are some effective ways to do so.Read More
Make 2015 the Best Marketing Year for Your Business
2014 is now history. A bright new year is ahead of us and many businesses are busy trying to learn from the mistakes and successes of 2014 in order to make their 2015 marketing strategies more comprehensive. The new year is always the perfect time to start planning for success and shed some of those less than productive habits you may have picked up in 2014. Here are some great ideas to help grow your business in 2015.Read More
Top SEO Trends to Watch Out for in 2015
The SEO industry has changed a lot over the past few years. What used to be a best practice in 2011 may have become a black hat strategy in 2014. In 2015, expect a lot more changes, upgrades, and policies to roll out in terms of search rankings and website optimisation. Below are some of my top predictions on SEO trends for 2015.Read More
Creating A Successful Video Marketing Campaign
Lights, Camera, Action! Creating video is really that simple, but creating any type of compelling video that is going to inspire a person to take any sort of action is not that simple. Businesses all over the globe are busy creating video content to help them promote a product or service, but very few of them are getting any sort of return out of their video marketing investments. Yes, video content is an investment and if done properly, it can put your business on the fast track to success. You need to craft the perfect video strategy to get the most out of this new investment and here’s the right way to do it.Read More
How to Improve the Visibility of Your Facebook Posts
With the popularity of Facebook, many business owners take advantage of the social networking site to promote their brand and business to millions of its members. However, many page administrators wonder why no matter how active they are on Facebook, their posts don’t seem to become visible on the social network’s news feeds, and thus are not getting enough views, clicks, or traffic.Read More
How Content Variety Can Help Your Website Rank Higher
For businesses relatively new to SEO, being able to rank high in Google’s organic search results is somewhat of a mystery, but great, engaging content has a lot to do with it. The problem is being able to create vast amounts of this great, engaging content. Not everyone has the ability to easily and efficiently arrange words into informative sentences that wind up making addictive content that is irresistible.
Most businesses will simply outsource a copywriter to help them achieve total world domination through high organic ranking, but this option is not always available. Good copywriters can be expensive and finding the right one can wind up being a trying experience, but there are other ways to achieve this most desired goal.Read More
Understanding Search Engines and their Functions
We all know what a search engine is. In fact, you may have reached this article through a search engine result. Search engines are one of the primary ways that internet users find websites, which is why a website with good search engine presence may see a dramatic increase in traffic. Webmasters kill for that presence. Unfortunately, however, many websites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.Read More