For businesses relatively new to SEO, being able to rank high in Google’s organic search results is somewhat of a mystery, but great, engaging content has a lot to do with it. The problem is being able to create vast amounts of this great, engaging content. Not everyone has the ability to easily and efficiently arrange words into informative sentences that wind up making addictive content that is irresistible.
Most businesses will simply outsource a copywriter to help them achieve total world domination through high organic ranking, but this option is not always available. Good copywriters can be expensive and finding the right one can wind up being a trying experience, but there are other ways to achieve this most desired goal.
Get creative with video
Youtube has quickly become a very valuable marketplace for any business who is smart enough to take full advantage of it. It is currently the second most popular search engine in the world. Over one billion people visit this massive library of videos every single day and the service is available in over 60 countries across the globe. That is a huge reach worth leveraging. Video works and it works very well.
Moving pictures aren’t always the best choice. Infographics are starting to take over. People who are looking for information respond really well when that information is presented in an infographic. Pretty colors, pictures and carefully designed text can really draw a person in. If done correctly, infographics are also great at showing authority. They earn trust and ultimately convert readers into buyers.
You should start seeing a theme at this point. People are visually stimulated. Images are worth much more than a thousand words and multiple images strung together in a slideshow can really act like glue. People will stick around to see the next image and the next image and so on. This type of content is easy to come up with too. You don’t need much text. All you need to come up with is a catchy title and the pictures can do the rest of the work.
If you have an inarguably good product or service, then your customers will be more than willing to talk about their experiences with them. Ask for product or service reviews. Ask your customers for testimonials on how your product or service has helped them. This type of user generated content creates powerful social proof and its free content!
Inversely, this type of crowdsourced content can also give a business the opportunity to do a little market research and learn what the average consumer dislikes or doesn’t understand about their product or service. In knowing what holds customers back from buying, a business can address those customers’ concerns in their website or social media content, thereby making that content potentially more comprehensive than their competitors’.
These are excellent methods for creating eye catching content that also really helps push your website higher in the organic search engine rankings. All it requires, is crafting an expert content variety strategy unique to your brand.