We have seen a lot of changes in the world of social media this year. From mobile video hitting the big-time to the new advertising options on every social networking platform imaginable, all those changes are taking the industry to a whole new level.
As the year draws to a close, what can we expect in the world of social media in 2014? I’m no Nostradamus, but I’d like to share some of what you might call fearless forecasts for social media in 2014.
We live in a world where mobile devices are just about everywhere and with it comes the rise in mobile device users. Wherever you look, there would always be some person surfing the Internet using his smartphone or a kid playing games on a tablet. With the number of mobile device users growing with each passing day, it is only expected that they would soon dominate e-commerce, as an infographic on SocialMediaToday indicates.
Smartphones greatly influence shopping experience
Mobile phones’ uses have leaped beyond our wildest imagination. Technology has infused mobile phones to our everyday lives; affecting our shopping experience and behaviour.
Google has conducted a research study on how smartphones are affecting the shopper’s behaviour and the shopping industry as a whole.
Mobile phones influence the path to purchases and empower shoppers with instant access to reviews and competitive pricing for retail products and services.