Converting qualified website visitors into leads is one of the biggest tasks marketers face. Inbound marketers, however, have to do more. To convert these visitors, inbound marketers have the responsibility of providing content that would convince them to voluntarily hand over to you their contact details. When that happens, they essentially turn from random visitors to leads and hopefully and eventually, customers.
Then again, how does an inbound marketer optimise his/her conversions? The answer lies in creating the right conversion paths.