For people who make Google Plus an integral part of their Internet marketing strategy, it could get incredibly frustrating to have posts that get very little response compared to posts from other Google+ pages, which seem to have no problem getting tons of +1s and comments on any given post.
Fortunately, you can work your way towards that too by creating great posts on Google Plus. Here are some tips that we hope can help you out in that regard.
Post interesting and relevant stories
Never give in to the mentality of posting something just for the sake of posting something. If possible, post interesting stories that will get people not only to talk about it and engage in discussion with it, but also share it on their own Google Plus accounts. Of course, those interesting stories should be relevant to your niche as well.
Engage your Google Plus audience
Some people post interesting stories on Google Plus, but leave them once they’re posted without giving much thought to the +1s and comments that they get. That simply isn’t good practice. Always make sure that you engage your Google Plus audience by responding to their comments and questions. Remember, your readers would certainly appreciate being noticed, and that means they will become even more active on your page. When you engage your Google Plus audience, you ensure that you are going to keep them around commenting on, asking questions about and sharing your posts.
Give your posts convincing titles
Your first instinct would probably be to optimise your titles for the search engines, but in this age of social media, it is best to do it for your readers and followers. In 8 to 10 words, write titles that express your posts best.
Create carefully written descriptions for posts
Always write clear descriptions for any post you make, even if it’s just an image, a link or a reshare. Carefully written descriptions give any post your own, personal touch. Ideally, these descriptions should at least be 50 words long.
Format your content
One really good thing about Google Plus is it actually allows you to format your content to make your posts look even more eye-catching, interesting and most importantly, empathic. Your formatting options include boldface, italics and strikethrough.
Always include a picture
Images being the top shared content on social media, it only makes sense for you to include a picture in your post. After all, they are indeed worth a thousand words. They also happen to double the visibility of your post, and that is certainly something you want to happen.
Your posts could use relevant keywords as hashtags. However, limit them to three because they could get really annoying in bigger numbers. Also, use relevant keywords as hashtags only at the end of the post and not within it as it interrupts the flow of reading.
Always include a website link
Many Google Plus users may still think that in order to credit all +1s to the URL, they have to share something as a link. The truth is, every single Google Plus activity, from +1s to reshares, would be contributed to the link included in the body, even if you share an event, a text post or an image.
Always give credit
Give credit where credit is due, especially when we’re talking about Google Plus posts. If other Google Plus users have contributed to any one of your posts, never fail to mention them. This act alone encourages them to interact with you, and that means more activity for your Google Plus page.
We hope these tips can help you in creating great posts on Google Plus, and get the attention and activity that your Google Plus page deserves.