A lot of marketers out there don’t need to do much work to inform the masses about their particular product or service. This is especially true when your product or service provides a rather obvious solution to an even more obvious or common problem. Consumers can easily become aware of a brand, product or service, because there is an immediate need for that brand, or at least their product or service.Read More

2014 is now history. A bright new year is ahead of us and many businesses are busy trying to learn from the mistakes and successes of 2014 in order to make their 2015 marketing strategies more comprehensive. The new year is always the perfect time to start planning for success and shed some of those less than productive habits you may have picked up in 2014. Here are some great ideas to help grow your business in 2015.Read More

Lights, Camera, Action! Creating video is really that simple, but creating any type of compelling video that is going to inspire a person to take any sort of action is not that simple. Businesses all over the globe are busy creating video content to help them promote a product or service, but very few of them are getting any sort of return out of their video marketing investments. Yes, video content is an investment and if done properly, it can put your business on the fast track to success. You need to craft the perfect video strategy to get the most out of this new investment and here’s the right way to do it.Read More

Some people are born with the gift of sales and marketing and some people are not. A very small percentage of the human population has the natural gift of sales. These people are fortunate, but where does that leave the rest of the population? Are we all left out in the cold? Do we have to depend and rely on a natural salesperson to close our deals for us? No we don’t. Luckily there are a few marketing tips that we can repurpose for many different brands and industries to ease the sales process for those who are not natural salespeople.Read More

Although your intentions are good, signing up with an incompetent SEO firm can do more harm than good to your business. If you are not knowledgeable about SEO and will solely rely on your chosen SEO firm’s recommendations and executions, you should be wary and check for the following warning signs.Read More

Many webmasters have their sites up and running and are getting plenty of traffic, but no one is buying. Assuming the site is decent overall, and it isn’t in obvious need of a complete redesign, what else can a site owner do to increase online sales? For this kind of situation, there are three actions to take.Read More

SEO is a blossoming turf in online marketing nowadays. Not only does it make your website visible to your target customers, it also helps you increase your web traffic, leads, and conversions. Hence, more and more brands are giving into search engine optimisation even to the extent of hiring SEO companies that they think can help them succeed overnight. Here are some common mistakes you should avoid when hiring an SEO company.Read More

Many business owners say “no” to online marketing without knowing the benefits of it just because they think it would require them additional cost. While there are online marketing strategies that can only operate with a budget, there are also many cost-free strategies that you can take advantage of.Read More

Internet marketing is a specialised skill and requires careful preparation of the peculiar requirements of the medium if you want to maximise your business opportunities. You must employ the techniques of effective internet marketing and web promotion if you want to succeed in making your mark in this highly competitive environment.Read More

Small businesses have a lot to gain and practically nothing to lose when they go online. Thanks to technology, customers can now go shopping, transact business, and purchase at the comfort of their own home, simply by using their laptops, tablets, or smart phones. These are the customers you may be missing when your business is not visible online.Read More