Sharper Edge International

Phone Number

(02) 8005-8531
  • Home
  • Services
  • Portfolio
    • Testimonials
  • News
  • Resources
  • About
  • Contact
What to Look for in an Internet Marketing Company
  • Home
  • Services
  • Portfolio
    • Testimonials
  • News
  • Resources
  • About
  • Contact

What to Look for in an Internet Marketing Company

September 5, 2014 by James Seymour

choosing an internet marketing companyInternet marketing is a specialised skill and requires careful preparation of the peculiar requirements of the medium if you want to maximise your business opportunities. You must employ the techniques of effective internet marketing and web promotion if you want to succeed in making your mark in this highly competitive environment.

However, small businesses that create websites to market or promote their products do not have the luxury of widespread name recognition that the Fortune 500 have. They must compete on a lower budget with other businesses for the attention (and money spending) of the internet shopper. This means that their site must be something that search engines will find and attract buyers or customers while they are searching on the web.

Qualifications of an excellent internet marketing company

For this reason, a lot of companies turn to internet marketing companies for their online visibility and promotion needs. However, if you do intend to hire anyone, make sure that they have a team who are qualified to perform the following basic web design and online marketing strategies:

  • HTML and graphic design/layout experience
  • General knowledge of search engines and directories
  • Online marketing and submission experience, and
  • Excellent web copywriting skills

Unique marketing solution for every website

Take note that there is no such thing as a one-size-fits-all marketing solution. A good internet marketing company will know that every site has its own unique character that will present unique products and services.

For instance, an information site will need to have plenty of good quality content. It might not need shopping carts or merchant accounts since the main ‘product’ is the information itself and the profit will come from advertising and affiliate links. This kind of site will depend heavily on site design because you need search engine spiders to thoroughly crawl the entire site.

However, for e-commerce sites selling tangible products, the business plan is critical. Your site can be smaller in size than an information site; it needs to handle orders very smoothly, and customer satisfaction is a crucial component of your viral marketing.

Coming up with winning internet marketing campaigns

No two websites are alike, and so no two online marketing campaigns should be the same either. Selling a product or building a brand are very different things and require very different approaches, so talk it over with your internet marketing firm before you take a chance with them.

A good internet marketing company should also know how to code your site and get it indexed properly even if it is a framed site. Ask the company how they would get a framed site indexed well on Google. Additionally, they should also be able to teach you how to monitor your site, generate traffic reports, and help you modify your own site when site traffic slows down.

If you are ready to hire an internet marketing company that can help you achieve your online marketing goals and targets, get in touch with me and we’ll get started right away.

Posted In: Features

Contact

  • Do you have a business website you would like to perform better and get more customers, clients or patients? Please complete the details below:

  • This field is for validation purposes and should be left unchanged.

Client Feedback

Fantastic Results

Having met with numerous SEO consultants, I engaged Thomas to re-design and optimize my website. His attention to detail and an understanding of the marketing and advertising requirements for my business has led to fantastic results. My clients comme...

Martin Kolarik, MK Home Design

https://plus.google.com/u/0/106206147048226683914/reviews

Very satisfied

We at ThyssenKrupp Steelcom, used Sharper Edge for setting up our newly branded website with interactive forms, content and a new structure for the organization of information to provide ease in navigation to users. The information architecture and a...

Ella Utku, ThyssenKrupp Steelcom

https://plus.google.com/u/0/100895129906273081144/reviews

WAY ahead of the competition

Thomas is WAY ahead of the competition in his approach to SEO and Social Media content/marketing. He knows what Google wants !! He is currently looking after all our SEO marketing and delivering excellent quality content and constantly coming up with...

Jenny McIntosh, McIntosh Electrical

https://plus.google.com/u/0/105520131491229201889/reviews

Great Search Engine Results

I met Thomas with some scepticism about search engine optimisation, but quickly found him to be extremely successful in obtaining great search engine results and a web designed able to create a modern slick website that grabs attention - just what a ...

Allan Perrot, LBW & Partners

https://plus.google.com/u/0/105520131491229201889/reviews

Article Topics

Analytics Business Success Tips Business Website Development Email Marketing Facebook Marketing fun technology news Google Plus Local Google Updates Keyword Research Local Business Marketing Mobile Marketing Online Marketing Online ROI Optimisation Search Engine Optimisation News SEO Case Study SEO Sydney Social Media Marketing social media news Website Content Website Marketing

Footer Menu

  • Privacy Policy
  • Terms of Use

Footer Social Media Icons

  • Facebook
  • RSS Feeds
  • LinkedIn

Copyright © 2025 Sharper Edge International Pty Ltd. All Rights Reserved.
25 Jensen Street, Grantham Farm NSW 2765, Australia | Phone: (02) 8005-8531