Understanding customer worth is among the most significant aspects of achieving business growth. Metrics can define revenue growth and operating profit for you but if you have identified techniques to figure out Customer Lifetime Value (CLTV), it will help your business grow like nothing else can.
Once you have figured out the worth of a customer, you can decide which customer to invest in, recognise new target markets, establish product and service lines which should be promoted, spot the unprofitable customer, and find out the areas where you can reduce investments and costs.
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Email scams are common and are still being thrown around the Internet, with scammers, hackers, and phishers all trying desperately to reel unsuspecting victims in.
Spam emails are very annoying. These email scams flood your inbox by the thousands, and they can be quite dangerous for some people.
In the world of fast-paced communications, it’s easy to fall prey to a whole host of malicious content.
Should you use SEO or SEM?
In the high tech digital world we currently live in, images mean everything. All of us have often heard the popular saying, “Don’t judge a book by its cover,” but we are all guilty of doing this on more than one occasion. Most people don’t realise the power that one simple image has over the way a person thinks. Consider as well, how social media is now predominantly comprised of images and videos, and it’s easy to see how something as innocuous as your social media profile image can be a metric on which potential customers are judging your business.
A lot of marketers out there don’t need to do much work to inform the masses about their particular product or service. This is especially true when your product or service provides a rather obvious solution to an even more obvious or common problem. Consumers can easily become aware of a brand, product or service, because there is an immediate need for that brand, or at least their product or service.
Nowadays, social networking sites are being used not only to connect with friends or network with colleagues, but to serve as business platform as well, providing relevant exposure and many opportunities for branding and promotion. However, as much as business owners want to take advantage of social media for their branding requirements, many commit mistakes and instead do harm more than good to their brand.
In my