2014 is now history. A bright new year is ahead of us and many businesses are busy trying to learn from the mistakes and successes of 2014 in order to make their 2015 marketing strategies more comprehensive. The new year is always the perfect time to start planning for success and shed some of those less than productive habits you may have picked up in 2014. Here are some great ideas to help grow your business in 2015.Read More
Top SEO Trends to Watch Out for in 2015
The SEO industry has changed a lot over the past few years. What used to be a best practice in 2011 may have become a black hat strategy in 2014. In 2015, expect a lot more changes, upgrades, and policies to roll out in terms of search rankings and website optimisation. Below are some of my top predictions on SEO trends for 2015.Read More
Creating A Successful Video Marketing Campaign
Lights, Camera, Action! Creating video is really that simple, but creating any type of compelling video that is going to inspire a person to take any sort of action is not that simple. Businesses all over the globe are busy creating video content to help them promote a product or service, but very few of them are getting any sort of return out of their video marketing investments. Yes, video content is an investment and if done properly, it can put your business on the fast track to success. You need to craft the perfect video strategy to get the most out of this new investment and here’s the right way to do it.Read More
How to Improve Your SEO this Holiday Season
Many brands and companies take advantage of the holiday season to acquire increased traffic, leads, and conversions. If you also want to capitalize on the upcoming holidays to boost your online business, here are some ways you can improve your holiday SEO.Read More
Google+: The Future of SEO?
According to marketing experts, Google+ has a big potential in surpassing current SEO trends and strategies such as link building and Facebook marketing.Read More
How to Improve the Visibility of Your Facebook Posts
With the popularity of Facebook, many business owners take advantage of the social networking site to promote their brand and business to millions of its members. However, many page administrators wonder why no matter how active they are on Facebook, their posts don’t seem to become visible on the social network’s news feeds, and thus are not getting enough views, clicks, or traffic.Read More
How Content Variety Can Help Your Website Rank Higher
For businesses relatively new to SEO, being able to rank high in Google’s organic search results is somewhat of a mystery, but great, engaging content has a lot to do with it. The problem is being able to create vast amounts of this great, engaging content. Not everyone has the ability to easily and efficiently arrange words into informative sentences that wind up making addictive content that is irresistible.
Most businesses will simply outsource a copywriter to help them achieve total world domination through high organic ranking, but this option is not always available. Good copywriters can be expensive and finding the right one can wind up being a trying experience, but there are other ways to achieve this most desired goal.Read More
Understanding Search Engines and their Functions
We all know what a search engine is. In fact, you may have reached this article through a search engine result. Search engines are one of the primary ways that internet users find websites, which is why a website with good search engine presence may see a dramatic increase in traffic. Webmasters kill for that presence. Unfortunately, however, many websites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work.Read More
Back to the Basic: Choosing a Domain Name
Choosing a good domain name is one of the most important decisions you will have to make for your online business. Domain names are being registered at such an enormous rate that it is becoming more and more difficult to come up with unique domain names that haven’t already been snapped up by somebody else.Read More
Introducing SEO to Small Business Owners
A lot of small business owners are not aware of the power of internet and how it can help them boost their business online. While some businesses have a website, web owners do not do so much about them. If you are a small business owner and are wondering how an excellent online presence can help you improve your marketing and increase your sales, here are the basics of search engine optimization that you need to know.Read More