With the popularity of Facebook, many business owners take advantage of the social networking site to promote their brand and business to millions of its members. However, many page administrators wonder why no matter how active they are on Facebook, their posts don’t seem to become visible on the social network’s news feeds, and thus are not getting enough views, clicks, or traffic.

Here are some ways you can improve your Facebook news feed visibility.

Facebook shows interesting posts

Before planning what to post next on your Facebook brand page, you have to know that Facebook normally prioritises posts that get more likes and comments. Thus, your ultimate goal is to publish items that will appeal to your fans, causing them to like them. Think, what should I post that my followers on Facebook may be interested in? A well-discussed post will always show up on top of the news feeds of your followers.

The value of valuable content

Like search engines, Facebook also uses an algorithm in detecting which posts to display and in which position to display them. And what the social network giant desires are valuable content where users can get something useful from. Link-baits, therefore, are a major no-no; while links to authority websites, such as news sites, are more often preferred.

Observe, observe, observe

As a page administrator, you have to be responsible in monitoring your daily posts and content. Identify what types of posts and updates your publish Facebook likes (or what is discouraged), to give you an idea as to what you may want to post in the future and be able to incorporate it into your Facebook strategy.

By studying how you can capitalize on Facebook marketing, you will ultimately know how it can work for your brand. The result: more reach, more engagement and ultimately happier clients.