In my 2015 SEO trend predictions, I mentioned that content marketing will be bigger than ever this year due to the fact that search engines are continuously on the lookout for quality content, using this as an important factor in determining whether a certain page is relevant to the user’s search query or not. If you plan to start or even level up your content marketing plans and strategies this year, here are some effective ways to do so.Read More

For businesses relatively new to SEO, being able to rank high in Google’s organic search results is somewhat of a mystery, but great, engaging content has a lot to do with it. The problem is being able to create vast amounts of this great, engaging content. Not everyone has the ability to easily and efficiently arrange words into informative sentences that wind up making addictive content that is irresistible.

Most businesses will simply outsource a copywriter to help them achieve total world domination through high organic ranking, but this option is not always available. Good copywriters can be expensive and finding the right one can wind up being a trying experience, but there are other ways to achieve this most desired goal.Read More

There are quite a few “dirty” words in the English vocabulary and these are words that most of us are familiar with but there is a “dirty” word that shows up in the world of digital media that not everyone is aware of. That “dirty” word is “content.” This single word is powerful enough to send some people running for the hills simply because creating good sticky content that keeps people reading to the end is somewhat of a mystery. Heck, content creation is something that still sends some brands running for the hills in terror.

What keeps people reading? Is it some form of magic weaved in between the words that keeps them going? No it is not. Good content creation is all about identifying your audience and structuring the content properly. Want to know more secrets? Good, then this article is for you.Read More

One of the secrets to getting ahead in search rankings is to create fresh content for your website. You may have heard this pointer a lot of times now, but have you even started doing it? How do you create fresh content on a regular basis that calls the attention of search engine robots? Let me tell you how.Read More

The copy is an essential part of your website. It is what attracts the attention of web users and make them stay on your website. The secret to writing copy that sells is following the A.I.D.A. rule, which stands for Attention, Interest, Desire, and Action. These are the critical elements of a winning advertisement copy.Read More

Copywriting is an important part of web design and online marketing. Without a good copy, your website will not be able to serve its purpose of attracting customers and increasing business leads. Therefore, it is essential that you prepare an outstanding copy that will make your website visitors rely on your brand.

The question, thus, you ask is “Do I need to hire a copywriter for my website?” This is what I have to say.Read More

Web copywriting is different from writing for a newspaper or magazine. There are rules to follow and factors to consider to be able to create web content that can effectively catch the attention of web users and make them stay on your website. Below is a list of factors that make up a winning web copy.Read More

No matter how powerful the product you are selling or how amazing your services are, if your target consumers do not stop by your website and read what you have to say, you still won’t be able to make that sale, will you? The key to luring your customers into your website – and making them stay long enough to convince them to buy – is great content.Read More

Your website can make or break your business. Remember that web design is more than just laying out the right elements on each of your web page and creating captivating content for your audience. If you want your website to be responsive, hardworking, and cost effective, you must follow these 10 best practices for web design.Read More

One strategy to draw visitors to your site and increase potential leads is to create shareable content. This can be a blog, article, inforgraphic, or video that is interesting and useful enough to be shared from one person to another – may it be through email, social networking sites, or backlinks. If you want to give it a try, here are some tips on how to create shareable content.Read More