One strategy to draw visitors to your site and increase potential leads is to create shareable content. This can be a blog, article, inforgraphic, or video that is interesting and useful enough to be shared from one person to another – may it be through email, social networking sites, or backlinks. If you want to give it a try, here are some tips on how to create shareable content.

Build your credibility

To establish credibility and authority, the first thing you need to identify is what you do best. It is better to write or create something that you know from the heart, rather than pretend to know something and don’t really provide any substance. If you are a web designer, for example, stick to giving advice, tips, and secrets in designing a website. Share never—heard-before tricks that will surely surprise your audience and encourage them to share your content.

Make them ask for more

So, you have created a couple of interesting articles and somehow established your credibility to your followers. When this happens, don’t just stop. Make them look forward to what you’re about to talk to next. You can ask feedback or suggestions from your readers and subscribers as to what they want you to talk about. Normally, web users share content that they and their friends can significantly relate to, so the idea for your content must be coming from them.

Reach out to your audience

The difference between a book and an online content is that you, as an online writer or content creator, can easily reach out and interact to your audience, which is impossible with any printed material. If web users find a connection between you and them, it would be easier for them to share your content and encourage their friends to check out what you have to say. So, add a personal touch to your content that your readers can easily tell.

Show data and cite sources

Web users look for relevant information on the web. If your content is all about stories, opinions, and descriptive words, they may simply bounce out of your website. Hence, remember to show data, figures, images, and other information that will prove your story to be true. Cite sources, if you have to. The key is to create accurate content that is worth sharing.

Think out of the box

Everything that you could think of may already be on the Internet. Thus, you have to think creatively and identify how you can draw the attention of your readers. If there is already an article about “1,000 ways to be happy today,” why not come up with “1,001 ways to stay happy for the rest of your life”? Place yourself in your readers’ shoes and ask: What do I want to see today? What will make me share a content to my friends?

Creating content is not just about uploading another blog post or publishing another article. More importantly, you are sharing information that your readers will find helpful and interesting to be shared to other people in their circle.