Gone are the days when you optimise your website for short-tail keywords or phrases that consist of only 2 or 3 words, such as SEO Australia or content marketing. Well, you can if you like, but just imagine the tons of competitors also optimising and bidding for such keywords. What chances do you have at outdoing them?Read More

Optimising your website starts by choosing and identifying the right keyword to target. And this does not mean simply mean using whatever word or phrase that comes into your mind. You have to take account several factors when determining your website’s keywords, phrases, and even descriptions. The most important thing to remember is to put yourself in the shoes of your visitors.Read More