In the world of fast-paced communications, it’s easy to fall prey to a whole host of malicious content.
Such as is the case with spam emails. From unclaimed insurance bonds to Nigerian princes looking for someone to help them transfer money, you can never be too careful with what you see on your email account.
Sometimes, however, you just happen to fall prey to spam emails every once in a while, so what happens when you do reply to a spam email?
Your existing and potential customers receive hundreds of emails in a day, including work mails, personal notes, online billing statements, subscriptions, and even social media notifications. Good news is people do subscribe to emails and want to receive updates. Bad news, however, is that they don’t actually read all these mails being sent to them. They choose what to read, and they browse through the email subject lines to identify which ones are worth their time.Read More
Emails alone can’t directly influence search engine rankings, but proper execution of email campaigns can boost SEO initiatives. Here’s how:Read More
As the name suggests, email marketing is the act of using email in marketing communications. It is a branch of online marketing that aims to promote products and/or services by sending email or newsletters to existing or potential customers. In general terms, it is being referred to every email that is being sent to customers, potential customers, or public venue. If this is something new to your ears, learn about the basics of email marketing below.Read More
Over the years, email marketing has remained one of the most effective techniques for mobilising contacts. However, on its own, email marketing may not really be as successful a marketing strategy as one would expect. Instead of using it as a standalone tool, why not integrate email campaigns with other marketing methods? As long as the integration is properly done, your overall marketing strategy is likely to find more success than just having your various methods work apart from each other.
So how exactly will you integrate your email campaigns with your other marketing methods? Here are some suggestions:
A growing number of studies are showing that an integration of email strategies with social media lead to much better results. And it’s not really hard to do. All you have to do is add social sharing buttons to you emails, send emails based on social media insights and grow your email list through social media.
When your emails have sharing and follow buttons, your reach will go beyond what’s in your email list. Should you learn that some of your subscribers have mentioned your company on Facebook or Twitter, you have enough insight to send targeted emails to these people and turn them into conversions. And since you’re on social media, you are going to pick up followers along the way, all of whom could be added to your email list.
Encouraging people to subscribe to your blog is part of the work you have to do for it, but we recommend emphasizing that an email subscription would be much more convenient for them. Sure, RSS feeds are just as useful, but nothing beats the convenience of actually getting an email notification every single time new content gets published. More email subscriptions means not just more blog traffic, but also more potential leads for you.
Once these email subscribers are in, it would be great if you can write welcome emails for them to show that you really appreciate their having subscribed to your blog. That welcome email is just one of the first steps you have to take to maintain these subscriptions and nurture them into leads. While they’re not sales-ready leads just yet, your blog subscribers are more likely convert into leads later on as they get notified via email about more and more free blog content over time. Their likelihood of eventually converting will also be boosted because of all the great blog content you’ve been providing them.
With the number of mobile users growing by the day, it only makes sense to make sure that all your emails are optimised for mobile. To make sure that they are, you should test all your email templates to see how they look on tablets and smartphones. Whatever calls-to-action (CTAs) you have in your email, make sure the buttons and links are clickable on touch screens. Your emails should also have both plain text and HTML versions. Even if the images in your email won’t correctly display, make sure they get what the image is about by using descriptive alt text under them. Finally, to make it easier for mobile users to fill out their information, optimise the landing pages and forms that your email links to.
Since marketing today now goes beyond your website’s boundaries, individual analytics are no longer enough for your email, site, social media and other marketing channels. However, a multi-channel view offers you a glimpse into how the people in your email list are doing as far as their experience of your email campaign is concerned.
The cross-channel questions that can be answered by marketing analytics data include the number of clickthroughs that didn’t convert, if there are email contacts that would be better nurtured through social nurturing or which email contacts convert into customers at a faster rate. With integrated, closed-loop marketing analytics, you can get deeper insights into what the people in your mailing list actually want. That, plus the fact that it can help you gauge how effective your marketing strategy is in general. Best of all, integrated, closed-loop marketing analytics also give you data that could help enhance your email targeting.
Hopefully, the tips given above for the integration of your email campaigns with your other methods will help you achieve your marketing goals.
Email marketing remains one of the most commonly used tools by online marketers. If you are one of those who continue to use this marketing option for businesses, let us pose to you one question: what email marketing metrics are you tracking to measure how the tool is helping you realise your goals, whatever they may be?
You may take pride in how well-written and well-optimised your emails are, but those email masterpieces of yours do not really matter if you can’t see the results of all your efforts. Also very important is tracking the right email marketing metrics, because that’s the only way for you to see how you’re progressing towards any of your goals. So here are the email marketing metrics you should monitor.
A lot of online marketers tend to overlook just how important it is to make emails more clickable. One of the best inbound marketing strategies out there is sending emails to people who actually chose to get such message from you. Still, for one reason or another, some of those emails still get lost in the inbox litter of the person you’re sending it to.
Even worse is the fact that some of your emails end up in the spam folder. Even when someone actually opens that email, their likelihood of actually opening it is quite low.
This can get incredibly frustrating, I know. After all, you poured your heart and soul into the content of that email, and people seem to be ignoring it just the same.
However, there is still reason to cheer up. You can still actually improve your clickthrough rates, the open rates and lead generation for your emails.
It’s probably safe to say that everyone has sent messages by mistake at one point or another in their lives. People send the wrong text to the wrong cell phone number, messages to the wrong chat window and emails to the wrong email address all the time. All these are fine because we all are, after all, humans who make mistakes.
But what if that wrongly sent message contained something so offensive you can’t help but feel mortified when you realise what you’ve done? Ryan Deiss tells of one such email in an article at DigitalMarketer and shares tips on what to do if you send out an offensive newsletter by mistake.