Emails alone can’t directly influence search engine rankings, but proper execution of email campaigns can boost SEO initiatives. Here’s how:

Encourage engagement in your email content

Aside from great and interesting email content, create call to actions that encourage your recipients to go to your website, such as asking them to leave a comment to a newly posted blog or asking them to bookmark your website for updates and announcements. Don’t just leave a link, but a reason for them to follow the link.

Leave them asking for more

In your email campaign, give your recipients a piece of the cake that will leave them wanting more. So, create good content, entice them with promos, but don’t give away everything. Make sure your recipients will go to your website to get the remaining slices of the cake you prepared for them.

Use keyword-rich anchor texts

Many emails provide links to their recipients that are never clicked on or opened. Why? Because the URLs are filled with characters and tags that nobody understands. Instead of using bare URLs, make sure to use anchor texts that are rich in keywords to help boost SEO of your website.

When it comes to SEO, make sure that you are able to cover everything – from on-page optimisation to link building and even email campaigns. Make sure that your email marketing strategies work for you and are aligned with your SEO initiatives.