Understanding customer worth is among the most significant aspects of achieving business growth. Metrics can define revenue growth and operating profit for you but if you have identified techniques to figure out Customer Lifetime Value (CLTV), it will help your business grow like nothing else can.
Once you have figured out the worth of a customer, you can decide which customer to invest in, recognise new target markets, establish product and service lines which should be promoted, spot the unprofitable customer, and find out the areas where you can reduce investments and costs.
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