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Customer Lifetime Value: Most Powerful Metrics for Assessing Business Growth
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Category: News

Customer Lifetime Value: Most Powerful Metrics for Assessing Business Growth

April 14, 2016 by James Seymour

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customer lifetime valueUnderstanding customer worth is among the most significant aspects of achieving business growth. Metrics can define revenue growth and operating profit for you but if you have identified techniques to figure out Customer Lifetime Value (CLTV), it will help your business grow like nothing else can.

Once you have figured out the worth of a customer, you can decide which customer to invest in, recognise new target markets, establish product and service lines which should be promoted, spot the unprofitable customer, and find out the areas where you can reduce investments and costs.
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Posted In: News

How to Write SEO Content for Search Engines

February 29, 2016 by James Seymour

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How to write SEO contentContent for relevance and authority

A lot of people all over the world are looking for information at any given second on the Internet. Most of them would probably go to the search engines to begin their search for information. As a website owner, you might be wondering: “How do I get on the first page of this search engine?”

The answer is simple: SEO or Search Engine Optimization. SEO is a process which helps your website meet the standards and requirements of every single search engine before it can be listed on its SERPs or Search Engine Results Page.

One of the more important optimization techniques is called content or article writing. A lot of website owners take this for granted because they think that people, or even search engines, don’t pay attention to their website’s content. In reality, your website’s content plays a big part in your search engine rankings and you really want to know how to write SEO content for search engines.

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The most ridiculous email scams that still work!

February 25, 2016 by James Seymour

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ridiculous email scamsEmail scams are common and are still being thrown around the Internet, with scammers, hackers, and phishers all trying desperately to reel unsuspecting victims in.

The email scams that you are about to read are ridiculous, but they work!

That’s right. These scams actually cost people a lot of money. Think of it as a robber trying to rob a bank creatively, but this time, you got people involved in all sorts of comedic hi-jinx.

Take note that some of these emails are still circulating, so don’t fall prey to any of them.

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Posted In: News

Devious Email Scams that are Targeting You

February 16, 2016 by James Seymour

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scam emailsSpam emails are very annoying. These email scams flood your inbox by the thousands, and they can be quite dangerous for some people.

While some spam emails are nothing more than just newsletters from sites that you “accidentally” subscribed to, some of these emails are very notorious, and they can cost you a lot of money. These are what I’d like to call “email scams”

Sadly, many people fall victim to these email scams because they didn’t know anything about it. In 2013 alone, citizens in the USA lost a total of $13 billion dollars because of the Lotto scam. In 2009, UK citizens lost around $9 billion.

So what are these email scams that continue to find their way into our inbox?

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Posted In: News

What happens when you reply to spam emails?

February 9, 2016 by James Seymour

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reply to spam emailsIn the world of fast-paced communications, it’s easy to fall prey to a whole host of malicious content.

Such as is the case with spam emails. From unclaimed insurance bonds to Nigerian princes looking for someone to help them transfer money, you can never be too careful with what you see on your email account.

Sometimes, however, you just happen to fall prey to spam emails every once in a while, so what happens when you do reply to a spam email?

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SEO vs. SEM – Which Should You Use?

February 8, 2016 by James Seymour

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SEO vs. SEMShould you use SEO or SEM?

This is a big question that may confuse people who are eager to get the ball rolling when it comes to boosting the rankings of their website. But is there a big difference between them or are they just two sides of the same coin?

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How to Improve Your SEO this Holiday Season

December 9, 2014 by James Seymour

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holiday shopping onlineMany brands and companies take advantage of the holiday season to acquire increased traffic, leads, and conversions. If you also want to capitalize on the upcoming holidays to boost your online business, here are some ways you can improve your holiday SEO.Read More

Posted In: News

Google+: The Future of SEO?

December 8, 2014 by James Seymour

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Google+ According to marketing experts, Google+ has a big potential in surpassing current SEO trends and strategies such as link building and Facebook marketing.Read More

Posted In: Commentary

4 Social Media Marketing Mistakes to Avoid

November 27, 2014 by James Seymour

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social media marketing mistakesStarting, creating and managing a social media campaign seems like a relatively simple task. Most of us interact with social media on a personal level several times a day. Posts are short and sweet and it is easy to see an instant reaction so why would it be any different for businesses? If you have spent any amount of time behind the helm of a business social media campaign, then you already know things are very, very different.

Social media for business is a completely different animal. There are elements at play that don’t really matter in the personal social media world. You have to consider posting times, images and there is an overall goal to achieve. These things don’t really matter in the personal social media world. So instead of diving blindly into the deep end of the social media business world, take some time to read these common social media mistakes businesses are making every single day.Read More

Posted In: News

SearchMetrics: Content is the Main Focus of SEO

September 22, 2014 by James Seymour

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content is the main focus of SEOJust recently, SearchMetrics, one of the top market leaders in internet marketing and search analytics, announced their 2014 SEO ranking factors study to guide webmasters and internet marketing specialists all over the world.Read More

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