According to marketing experts, Google+ has a big potential in surpassing current SEO trends and strategies such as link building and Facebook marketing.

Social signals to replace SEO links

Merry Morud, a social advertising director, predicts the future of SEO and says that social signals can easily replace SEO linking strategies. “In the old days of SEO, link building was the ultimate, but with social, SEO becomes democratised, more of an aggregate of symbols and authority,” Morud remarked.

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Google+ slowly (but surely) dominating social and search platforms

While Facebook is still the more preferred social networking site according to rankings and statistics, Google+ is slowly capturing the attention of individuals, business owners, and professionals. Plus, being a Google product, social signals from Google+ is possible to have high correlation with search rankings on Google.

Maximising the future of SEO

While there are trends about SEO to follow, the best way to make the most out of online marketing is to stay abreast of Google algorithm changes and follow recommendations from the search giant.