Lights, Camera, Action! Creating video is really that simple, but creating any type of compelling video that is going to inspire a person to take any sort of action is not that simple. Businesses all over the globe are busy creating video content to help them promote a product or service, but very few of them are getting any sort of return out of their video marketing investments. Yes, video content is an investment and if done properly, it can put your business on the fast track to success. You need to craft the perfect video strategy to get the most out of this new investment and here’s the right way to do it.

Keep your entire video project in an outline

Outlines make things easier to manage. They also make goals seem easier to accomplish. Your entire video campaign from start to finish should be incorporated into an easy to read outline that is available to everyone within the business. This will help everyone involved in the video project keep on track.

What do you want your video to do?

The very first thing you need to determine is an overall goal your video should be able to accomplish. This is a simple process that can be broken down into easy to follow steps.

• Step 1 – Determine what type of video content you will be creating. It could be entertainment, educational, practical or a combination of all these things all rolled into one epic motion picture masterpiece.
• Step 2 – Identify your audience. Your video should address your target audience. This is one area where people always make mistakes. They don’t create video content for their target audience.
• Step 3 – The takeaway. What do you want your videos to do? What do you want your viewers to do with your videos. They should help your audience and inspire them to take some sort of action that is predetermined on your part.

Deliver what your target audience wants

If you are not sure what type of video best suits your business, then you can easily find out by knowing the questions your potential clients are asking. If your video content can provide answers to these questions, then your content will be golden.

Measure performance

At one point or another you need to have the ability to measure the success or failure of your video content. Without the ability to measure the impact of your video, you will never know if your investment was worthwhile.

Video analytics can provide powerful insight into your videos. You can learn what percentage of people stick around until the end of your video and whether or not your video is getting a good click through rate.

Creating an overall video strategy using the proven methods listed above will make it easier to succeed in the world of video marketing.