Starting, creating and managing a social media campaign seems like a relatively simple task. Most of us interact with social media on a personal level several times a day. Posts are short and sweet and it is easy to see an instant reaction so why would it be any different for businesses? If you have spent any amount of time behind the helm of a business social media campaign, then you already know things are very, very different.
Social media for business is a completely different animal. There are elements at play that don’t really matter in the personal social media world. You have to consider posting times, images and there is an overall goal to achieve. These things don’t really matter in the personal social media world. So instead of diving blindly into the deep end of the social media business world, take some time to read these common social media mistakes businesses are making every single day.Read More
A website that loads too slowly is an easy way to lose visitors and potential customers. The three top complaints of users regarding websites are often the speed (or lack thereof), advertisements, and broken links. Ads can often get annoying, and they also add to the download time of the entire site.
Facebook is a constantly changing and evolving environment where every business is doing everything within their power to gain some traction in the form of a more “Likes” than their competitors. While the idea seems simple enough, getting someone to actually click that Like button is more difficult than it sounds. Attention spans on Facebook are short and as a business you must do everything you can to gain those elusive Likes. Is there a secret formula? Are there things you can be doing to increase your Likes? Yes there are.
Many business owners think that once they are able to set up an e-commerce website, they can already leave it working for them. Right? Wrong! An e-commerce website, although made to operate on its own, still requires maintenance and regular monitoring. If you have an online shop, virtual store, or any kind of e-commerce site and would want to make the most out of it, here are the best practices that you should keep in mind when handling and managing your site.
So, you’re finally convinced that social media marketing works and you want to start your first social media campaign for your brand. But you don’t know when, where, and how to start. Let me guide you on how you should begin your social media campaign.
There are quite a few “dirty” words in the English vocabulary and these are words that most of us are familiar with but there is a “dirty” word that shows up in the world of digital media that not everyone is aware of. That “dirty” word is “content.” This single word is powerful enough to send some people running for the hills simply because creating good sticky content that keeps people reading to the end is somewhat of a mystery. Heck, content creation is something that still sends some brands running for the hills in terror.
Some people are born with the gift of sales and marketing and some people are not. A very small percentage of the human population has the natural gift of sales. These people are fortunate, but where does that leave the rest of the population? Are we all left out in the cold? Do we have to depend and rely on a natural salesperson to close our deals for us? No we don’t. Luckily there are a few marketing tips that we can repurpose for many different brands and industries to ease the sales process for those who are not natural salespeople.
When social media marketing started to become a popular source of income for the few businesses who were lucky enough to see the full potential of social networking, the playing field was definitely leveled in their favor. It was simply only a matter of creating a decent piece of content and submitting it to the masses. It was a pretty straight forward and easy process.