2014 is now history. A bright new year is ahead of us and many businesses are busy trying to learn from the mistakes and successes of 2014 in order to make their 2015 marketing strategies more comprehensive. The new year is always the perfect time to start planning for success and shed some of those less than productive habits you may have picked up in 2014. Here are some great ideas to help grow your business in 2015.

Too much data can be bad!

Being analytical and sorting through mountains of data can be an excellent way to find out what works or what doesn’t work for your business, but data can also be overkill. It can create too much noise, cause confusion and slow things down to a snail’s pace.

Not all date is created equally. Every little nugget of data does not need to be studied. Figuring out which data is the most important for your business is always the best way to proceed without drowning in the choices. The data that holds the most value is the data that should be focused on the most.

Leave the boring content in the recycling bin

Not all content should be published. This can be a really difficult thing to understand, especially if you have spent valuable time creating the content. Creating the same old boring content will not inspire anything. The new year is time to stretch your content creation muscles and try something new and different. This could mean shelving some content in place of something a little different. Don’t be afraid to stand out from the crowd and never be afraid to take chances. If everyone kept creating the same old boring content year after year, we would never move forward. Try something new for 2015!

Embrace technology for your business

This is yet another area where businesses sit on the sidelines and wait to see what happens. Being able to succeed in any market means that your business must stand out from the crowd. Technology can and will help you do this in the coming year. Embracing new ways to use technology to further your reach is one of the best ideas you can put into action in 2015. Don’t let the competition get ahead of you in this regard. Stand up, take that technological bull by the horns and ride it into the sunset.

Remember, the new year is all about new opportunities, new doors opening and new possibilities. None of these great benefits will make themselves known if you keep repeating the bad habits of 2014. Feel free to share your brand’s 2015 marketing goals, predictions or strategies in our comments section, below.