Although your intentions are good, signing up with an incompetent SEO firm can do more harm than good to your business. If you are not knowledgeable about SEO and will solely rely on your chosen SEO firm’s recommendations and executions, you should be wary and check for the following warning signs.

They can’t explain what they are doing

The right SEO firm will tell you from the very start what their plans are and how they are going to execute them step by step. They will update you in every step of the way and even discuss the objectives and expected results of each action item. If your SEO firm could not and do not tell you what exactly are they doing, it is a sign that they themselves don’t know how to optimise your website.

Their promise sounds too good to be true

In other words, they exaggerate. Remember that SEO requires time and effort to take effect. If your SEO firm promises that you will rank on Google page 1 (from page 20) overnight, you should know that they are lying. Google’s algorithms are too obscure for anyone to make that specific a guarantee.

They have too many clients

There is nothing wrong with having a good portfolio and a long list of previous clients. But having too many clients at one time can be suspicious, unless the SEO firm is very big and has numerous SEO managers. Just think how they can focus on your website when they have other websites to optimise. Better check with the SEO specialist assigned to you how many other SEO projects he or she is working on to know how many hours per week will be allotted to your website.

Their rate is too cheap – or too expensive

Before signing up with any SEO firm, it is better to scout around and compare prices. Chances are, if an agency is asking for a very cheap fee or a deviously expensive rate, there might be something wrong with that. Cheap service fees may come with low-quality service, while expensive ones may be unjust for the services that will be provided.

If you are looking for the right SEO firm that will help with your online marketing goals and targets, drop us a line. We’ll be more than glad to assist you.