Search engine marketing is more than just bidding on keywords or calculating the cost of every click on your ads. It is surely not some magic you turn to when you want to give your business a major boost overnight.
While some online marketers achieve immediate success through this type of marketing, SEM could actually make or break your business. If you don’t know how to handle it properly, you could lose lots and lots of money from it.Read More
Do you know that blogging is more than just an expression of thoughts and sharing of ideas online? Contrary to popular belief that blogging is more on the personal side, it can actually be used for attaining business objectives and professional goals.
Although blogging sounds as simple and straightforward, it could actually help you generate leads and increase sales your business. In addition, it could create a name for your brand and expose your business on the web. If you are still thinking whether or not you need to blog for your business, let these reasons help you make a firm decision.Read More
For an e-commerce site owner, few things are as frustrating as seeing customers fill shopping carts with their products , only to abandon them later for one reason or another. It’s normal if this happens to you a few times, but if this happens to you all the time, perhaps there is something wrong with your site. Here are some of the possible reasons why your visitors abandon their shopping carts.
There was a time when the cell phone, the Internet and all those things that pervade our lives nowadays seemed like novelties. As recently as a little over a decade ago, not everyone had them. Now everyone has them—even kids—and everyone who has them are practically doing everything using these tools of the hi-tech era. If you heavily depend on modern technology to keep in touch with friends and family, apply for a job, do your banking, shop for stuff, keep yourself entertained and even pick up gossip about your favourite celebrities, then you are leading an e-ife.
Your landing page is an integral part of the whole online business marketing process, as it’s where users from all over the Internet land from an external website. Its purpose is to show whatever you have to offer to the user, who will then decide whether to take you up on your offer or not and become a lead. Simply put, a landing page is designed to generate leads. If it’s not doing that, then something must be wrong. Here are some reasons your landing is not generating leads the way you expect it to.
If you’re a professional who thoughtfully communicates or markets for a company or an individual by, among other things, participating enthusiastically and fastidious in social media related activities, then you are a social communicator.
Like many in the field, you possess a number of qualities that make you such an effective communicator. However, your effectiveness as a social communicator can be very much attributed to the following traits, which I believe are the things that make a modern social communicator.
Not too many people realised it, but the Internet just turned 25 early this year. In an article written by Kimberly Weisul for Inc., she reports that in honour of that occasion, the Pew Research Center in collaboration with Elon University’s Imagining the Internet Project conducted a survey of more than 2,000 experts about how they think the internet and life in general would look like 10 years from now, and the answers really aren’t as encouraging as you might think.
We live in a world where just about everybody has an online presence. With a significant percentage of the world’s population spending a lot of time on the Internet, it’s only logical for entrepreneurs and professionals—dentists included—to use it as a platform to market their products and/or services to a much wider audience. These days, it’s pretty normal for dentists to have their own websites and social media pages to market their dental practice.
While some dentists are using their online presence to the fullest, a lot of them still make a lot of mistakes on their sites or pages. If you’re a dentist marketing your practice online, keep in mind that the Internet, however free it may seem, still has a lot of rules, many of which are unwritten. Here are five of the mistakes dentists should avoid at all costs to ensure the success of their marketing efforts for their respective dental practices.
Many webmasters have long been bothered by the idea of a negative SEO attack being launched by a competitor against them. What puts them and SEO professionals on edge are concerns that Google isn’t really doing much to handle the issue in a way that would give them a little peace of mind. As far as they’re concerned, Google still hasn’t put up an effective system that would combat the threat of negative SEO. That makes them afraid that a negative SEO attack would ruin their reputation online and their revenue as well.
Since their introduction by Twitter in 2007, hashtags have become a powerful means of communication. Their use started out just on Twitter, but they are now being widely used in other social media platforms. Indeed, the entry of hashtags into the public consciousness was a defining moment in the history of social media.
Many users, however, tend to abuse the hashtag. There is now what is called hashtag spam, which, like its regular version, is just as much of a nuisance, or perhaps even worse. The thing is, hashtag spam doesn’t really work. All it ever does is tick people off. To fully harness the power of the hashtag as a means of communication, it has to be used appropriately. Here are some ways to properly use hashtags on Twitter.