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How to Make Your Blog Matter
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How to Make Your Blog Matter

February 14, 2014 by James Seymour

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make your blog matterThe advent of blogging has given millions of people around the world an opportunity to become publishers in their own right. People from all walks of life have taken advantage of this platform to do just about anything they want: express whatever they feel, espouse ideologies, indulge in personal passions, connect with people and for many, make some money.

Whatever your reason for blogging, you should know by now that your blog is just one among millions upon millions of blogs around the world. As of last year, there are an estimated 200 million active blogs. Being heard or noticed is simply getting harder by the day. This is why many bloggers resort to quick and dirty ways to get to the top.

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Posted In: Features

Study Shows Removing Social Sharing Buttons Boosts Conversions

February 7, 2014 by James Seymour

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removing social sharing buttons boosts conversionsAn A/B test conducted by a Finland-based hardware eCommerce store has shown that contrary to popular notion, removing social sharing buttons boosts conversions.

According to a report published in Visual Website Optimizer, Jani Uusi-Pantti of Taloon.com, which sells plumbing, electrical, gardening and other construction materials, removed Google+, Pin it and Facebook share buttons from its product pages to see if it will have any impact on the site’s main CTA or call to action button.

Much to the surprise of Jani Uusi-Pantti, the change, which ran for a week, recorded an 11.9% increase in CTA clickthroughs compared to when the site had social sharing buttons right below the product photos.

Click here to read the article in full.

Posted In: Summary

Australian Startup Allegedly Repurposed Reputable Site For Spam

January 8, 2014 by James Seymour

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repurposed for spamHow many bloggers and webmasters have forgotten to renew domain names and ended up losing them to somebody who grabbed them as soon as they were available? Add to that list the Online Journalism Review, which, according to a story written by Terence Huynh for TechGeek, lost the 15-year-old domain name OJR.org to an Australian startup called Oneflare, which acquired it as soon as it expired.

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Posted In: Commentary

Lessons From Target’s Data Breach

January 3, 2014 by James Seymour

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Target data breachFor a long time, retail giant Target has always been in a good place PR-wise. It is, after all, one of the most admired companies in the world. However, the Target data breach that took place during the busy weeks before and after Black Friday has changed all that.

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Posted In: Features

8 Ways to Make Your Online Marketing Writing Better

December 17, 2013 by James Seymour

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online marketing writingGood for you if you have engaged the services of a great marketing team which counts excellent copywriters among its members. If you don’t have writers working for you, you can actually still do the copywriting yourself.

Your problem, however, is that you’re probably a newbie at this online marketing writing thing. So if you think your skills in this area need more work, here are some tips:

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Posted In: Features

A Picture Is Worth A Thousand Words Even in Social Media Marketing

December 16, 2013 by James Seymour

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social media marketing strategyYour written words are great, but visuals are even greater especially for social media marketing. That is what essentially an article written by Sydny Layne for 435 Digital is trying to say.

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Posted In: Commentary

Why Keyword Ranking Is Not What You Should Focus On

December 12, 2013 by James Seymour

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keyword rankingFor as long as I can remember, keywords and keyword ranking have always been at the centre of any searches we make on Google and other search engines. They have been the backbone of any effective SEO strategy for a long time, and still is for a majority of people who aim to get better rankings for their websites.

However, with Google’s decision to implement a policy that focuses more on content over keywords, that simply is not the case any more. If anything, a website owner who wants more search engine success should no longer spend a lot of time, energy and effort on keyword ranking. Here are some reasons why keyword ranking is not what you should focus on these days.

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Posted In: Features

Ways to Make Emails More Clickable

December 11, 2013 by James Seymour

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make emails more clickableA lot of online marketers tend to overlook just how important it is to make emails more clickable. One of the best inbound marketing strategies out there is sending emails to people who actually chose to get such message from you. Still, for one reason or another, some of those emails still get lost in the inbox litter of the person you’re sending it to.

Even worse is the fact that some of your emails end up in the spam folder. Even when someone actually opens that email, their likelihood of actually opening it is quite low.

This can get incredibly frustrating, I know. After all, you poured your heart and soul into the content of that email, and people seem to be ignoring it just the same.

However, there is still reason to cheer up. You can still actually improve your clickthrough rates, the open rates and lead generation for your emails.

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Posted In: Features

Mistakes To Avoid When Guest Posting On Other Websites

November 29, 2013 by James Seymour

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mistakes to avoid when guest posting on other websitesGuest blogging has always been a very popular marketing technique for many website owners. The benefits of guest blogging are manifold, after all. Writing content for other people’s websites does produce results.

Aside from getting introduced to an entirely new audience, you’ll also be getting a link back to your own website, which the audience of the blog you just wrote content for are sure to follow.

However, many people—myself included—commit their share of mistakes when guest blogging. Thankfully, these mistakes can be avoided so you can get the best possible benefits of guest blogging. To get better results when writing for other people, here are some of the mistakes to avoid when guest posting on other websites.

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Posted In: Features

7 Reasons Every Business Needs a Blog

October 21, 2013 by James Seymour

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every business needs a blogMuch has been said about how important it is for every business to have an online presence. Naturally, many businesses have taken heed and have put up their own business websites to establish their brand and promote their products and services on the Internet.

These days, however, a simple business website just isn’t enough. In order to build authority in your industry and for prospective clients and customers to see you as relevant, a business website should always have a blog attached to it.

Every business needs a blog, and here are 7 reasons why.
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Posted In: Features

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