Your written words are great, but visuals are even greater especially for social media marketing. That is what essentially an article written by Sydny Layne for 435 Digital is trying to say.

Social media marketing strategy: Images are easier to process

While attending SES Chicago 2013, Layne cites the presentation done by Krista Neher, CEO of Boot Camp Digital, wherein she showed two slides, one an image of a baby dressed as a business woman and the other an image of two short sentences of text. Each was shown to the audience for all of two seconds. While everyone easily remembered what the first image was, no one at the SES session actually was able to remember what the two sentences of text said.

This goes to show that images are more easily processed by the brain than text, and that is probably the reason why visual communication is now all the rage in social media marketing.

This isn’t to say that you’ll be doing effective social media marketing just because you have put up some random image or video. They should be engaging, relevant and should help communicate your point to your audience.

Creating effective visual content

Layne also mentions Cara Phillips, Photo Director at Federated Media, who talked about the value of imagery within the social space and how it can work to the advantage of any given brand. She gave tips about creating effective visual content, discussing basics like tone of voice, consistent strategy and knowing your platform.

This only confirms what has been said many times in the past: that a visual strategy should be an essential part of any social media marketing strategy. Images, after all, will always be better at grabbing the attention of an audience than text, not to mention communicating your message to them.

Click here to read the full article.