Many business owners say “no” to online marketing without knowing the benefits of it just because they think it would require them additional cost. While there are online marketing strategies that can only operate with a budget, there are also many cost-free strategies that you can take advantage of.

There are various kinds of online advertising available that are suited for you and your budget. Regardless of which method you use, you should track all of your advertising performance to know which specific method is providing the best and most cost-effective results for you and your online business. Check out these online marketing strategies that you can do without shelling out cash from your pocket.

Email signature

Add a signature on all emails you send out that provides your business or company name, website’s URL, and contact information which your clients or customers can refer to when they want to talk to you.

Free advertising websites

There are numerous free advertising websites online that you can take advantage of and post your products and services for customers to see. By doing this, you are getting people to know that your business does exist and you have amazing products or services to offer to them.

Forums and message boards

Forums and message boards are online communities where you get to interact with web users with common interest as you. Register in forums you are interested in and build a relationship with other members. The idea here is not to openly advertise your business, but to join topics where you can discreetly introduce what you do and what you offer.

Create and publish an e-book

Writing will not cost you anything, especially if you are the one to put into words your ideas and concepts. Create an e-book that is related to your business and publish it. This is really not as difficult as it sounds, especially since there are some great inexpensive tools available just for this purpose. Once you have created a quality e-book, you can have it for sale, for download, or simply for giveaway. Make sure, however, that your book has a section in it that promotes your online business and your website.

Online marketing should not be difficult and costly. As long as you know where and how to advertise your business, you can guarantee increased leads and higher ROI.