When social networking sites started, there is not much rules that users and marketers tend to follow. For many, they were only about connecting with friends, building relationships, and sharing interesting content with one another. Fast forward to today, 97% of businesses and marketers use social media to connect with buyers. The problem, however, is that many still haven’t figured out how to take advantage of platforms such as Facebook, Twitter, and LinkedIn to increase their leads and ROI.

Below are common mistakes social media marketers do.Read More

I always advise my clients, colleagues, and business partners to take advantage of Google+ when promoting their content. Being a Google product, the G+ social network can significantly help your website become visible on Google search results – and even rank high on it.Read More

Research shows that posting products on Facebook, sending messages on Twitter, and connecting with customers on LinkedIn can help you drive sales for your business. While it is sometimes difficult to determine if investing in social media marketing can deliver better returns than conventional forms of marketing, social-savvy businesses are actually discovering many benefits from customer engagement and information sharing through the popular social networking sites.Read More

LinkedIn is more than just an online resume platform. While you can connect to professional networks using the social networking site, you can also create a brand page for your company of business and engage in LinkedIn Marketing. Here are 5 simple but effective ways on how to take advantage of LinkedIn to connect to your potential customers and advertise your products and/or services.Read More

In a broader sense, social media marketing or SMM is a form of online marketing that aims to promote branding and achieve marketing communication objectives through the use of various social networking websites, such as Facebook, Twitter, Instagram, Google+, and LinkedIn among many others. Social media often refers to the space that covers all activities within the social networking sites, including user interaction, content promotion, video and images publishing, and even audio exposure.Read More

Digital strategy in the past years only involved a website. But as technology evolves and more and more people go online, the objective for most businesses starts shifting from going online to going viral through social media. One of the most popular social networking sites that brand and company owners take advantage of is Twitter.

What makes Twitter popular is that it makes connecting people a lot easier and faster. Here are some winning Twitter strategies that you can take advantage of as a business owner.Read More

Social media websites can be an effective tool in establishing your business, promoting your brand, and generating leads. Especially if you engage in paid advertising and put a budget on social media campaigns, expect that you can generate a wider reach and connect with target customers. However, you can’t just exhaust your marketing budget on social media marketing initiatives without evaluating ROI. Here are effective ways on how to maximise your ROI on social media campaigns. Read More

So you’re raring to run a social media campaign for your business. You’ve already boned up on the most essential aspects of running a social media campaign, from the frequency of your posts to engaging your audience. Do you, however, know which social media platform to run your campaign on?

It is absolutely important for anyone thinking of running a social media campaign to fully understand which social media platform is best for their business. After all, different social media networks have different user demographics, and knowing those demographics is very crucial to running a successful social media campaign. To help you choose the social media platform to use for your campaign, here are some ideas about their demographics.

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Countless articles endlessly declare that one of the key performance indicators of the success of a social media campaign is engagement, which is actually reflected in the tweets, retweets, reposts, comments, Likes and Followers that your page gets. Many marketers use engagement as the ROI of any social media marketing strategy. The question is, are all those Likes and comments actually earning you any sales, which is actually what engagement in social media is supposed to be for in the first place?

When engagement in social media doesn’t end up in sales for whatever product or service you’re doing the social media campaign for, then it wouldn’t matter if you had a million Likes in the first few months of the campaign. When all that engagement on social media isn’t giving you any return on investment, you’re probably just wasting your time.

To help put your focus on engagement for your social media campaigns in perspective, here are some questions you have to answer for yourself.

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Finally, Twitter is going through a major design change that will make user profiles look a lot like those on that other, bigger social media network. Slowly but surely, users all over the world are logging in to find their profiles featuring larger photos, customizable header images, pinned tweets and a grid view—which looks a lot like Pinterest—of your followers, who you’re following and your visual content.

Twitter is introducing design changes slowly, so don’t fret if your Twitter profile remains unchanged. What you should do is plan ahead and see how you can take advantage of the redesign. To get you started, here are five tips for using the new Twitter.

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