Social media websites can be an effective tool in establishing your business, promoting your brand, and generating leads. Especially if you engage in paid advertising and put a budget on social media campaigns, expect that you can generate a wider reach and connect with target customers. However, you can’t just exhaust your marketing budget on social media marketing initiatives without evaluating ROI. Here are effective ways on how to maximise your ROI on social media campaigns.
Connect with influencers in your niche
You could be just starting with your social media initiatives, but these people or brand known as “influencers” have already established their followings. What you can do is connect with them and introduce how you can be of help to their followers. Create exclusive promos, provide discounts, share useful information, or give away free stuff that can be useful, so these influencers can “influence” their followers to connect with your brand.
Spread your posts throughout the day
Try posting to social media at different times and days to identify which specific schedule you get the most interaction. The aim of your social media accounts and pages is to reach and engage to as many customers as possible, so make sure that you are not wasting your effort in publishing content during “dead hours”.
Learn to automate
You cannot manage all you social media accounts manually. Instead, take advantage of social media monitoring tools such as Hootsuite or Tweetdeck in organizing your content and managing schedule of posting. This way, you can make the most out of your time and budget on social media campaigns.
Think viral content
The best social media marketers there is are your customers. Always strive to create and post viral content that your followers will share organically to their network, and their network to their network, and so on. This means not having to spend so much on advertising, but getting the same result.
Find out what the competition is doing
Check what your competitors are doing and try to adapt whenever you can. More likely, they already made an extensive study about the campaigns they are launching. Hence, you can already skip the marketing research part and go ahead and come up with mechanics for your own social media campaign. Don’t forget to add a little twist in your contests or promos to guarantee that yours is better and more appealing than the others.
Social media can be a fun platform to connect with your existing and potential customers. With the right strategies, you can acquire ROI in the soonest possible time. If you need help in maximising the potential of your social media campaigns, drop us a line and we’ll be glad to assist.