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Does Twitter and Facebook popularity affect your website’s ranking?
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Does Twitter and Facebook popularity affect your website’s ranking?

February 12, 2014 by James Seymour

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Twitter and Facebook popularityOver the years, many webmasters have been wondering if the Google search ranking algorithms that dictate the rankings of their sites factors in Twitter and Facebook popularity. Finally, Google has answered that question through Matt Cutts, the head of Google’s webspam team, who discussed the topic in his latest webmaster help video.

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Posted In: Features

Study Reveals Facebook Preferred By Online Retailers

January 29, 2014 by James Seymour

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online retailers prefer FacebookA study conducted by social technology company 8th Bridge has revealed that online retailers prefer Facebook over any other social media marketing platform for traffic and sales.

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Posted In: Commentary

Fearless Forecasts For Social Media in 2014

December 30, 2013 by James Seymour

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social media in 2014We have seen a lot of changes in the world of social media this year. From mobile video hitting the big-time to the new advertising options on every social networking platform imaginable, all those changes are taking the industry to a whole new level.

As the year draws to a close, what can we expect in the world of social media in 2014? I’m no Nostradamus, but I’d like to share some of what you might call fearless forecasts for social media in 2014.

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Posted In: Features

A Picture Is Worth A Thousand Words Even in Social Media Marketing

December 16, 2013 by James Seymour

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social media marketing strategyYour written words are great, but visuals are even greater especially for social media marketing. That is what essentially an article written by Sydny Layne for 435 Digital is trying to say.

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Posted In: Commentary

No More Links in Direct Messages on Twitter

December 13, 2013 by James Seymour

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links in direct messagesIn a move that could be construed as part of its campaign against spam, Twitter no longer allows links in direct messages to other users.

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Posted In: Features

Facebook and Google Plus : 5 Reasons Why There is No Comparison

December 10, 2013 by James Seymour

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Facebook and Google PlusIt’s true that Facebook and Google Plus are both social networking websites, the largest and the second-largest in the world today, respectively. The comparison, however, has to end there. Google Plus, as anyone who uses most social media services as part of an overall marketing strategy would know, is more than just a simple social networking website.

While both Facebook and Google Plus are great for sharing pictures of your most recent vacation or videos of funny cats and dogs, the latter actually has more serious business capabilities. Let’s delve into these 5 reasons why there is no comparison between the two:

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Posted In: Features

9 Tips For Creating Great Posts on Google Plus

November 22, 2013 by James Seymour

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creating great posts on Google PlusFor people who make Google Plus an integral part of their Internet marketing strategy, it could get incredibly frustrating to have posts that get very little response compared to posts from other Google+ pages, which seem to have no problem getting tons of +1s and comments on any given post.

Fortunately, you can work your way towards that too by creating great posts on Google Plus. Here are some tips that we hope can help you out in that regard.

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Posted In: Features

A Subtle But Crucial Facebook Rule on Sharing Promotions

November 12, 2013 by James Seymour

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contests and promotions on FacebookFacebook has always been pretty strict about how contests and promotions on Facebook business pages should be run. Just recently, however, Facebook decided to drop some of those rules—particularly the one where promotions can only be run on apps specified by Facebook—and make running contests easier without the risk of being banned.

Still, there are subtle aspects of the recent Facebook update to promotion guidelines that Facebook business page owners should be careful about, particularly those that concern sharing contests and promotions.

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Posted In: Features

3 Common Mistakes Dentists Make Using Social Media for Marketing Their Dental Practice

November 6, 2013 by James Seymour

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common mistakes dentists make using social media for marketing their dental practiceMany dentists, like those in other professions, have already realised how using social media for marketing their dental practice can be very beneficial for business. With practically everyone now on Facebook, Twitter and all those other social media platforms out there, it doesn’t take a marketing genius to figure out the potential boost a social media marketing campaign for dental practices can give any dentist worth his salt.

However, many dentists commit many social media marketing mistakes, which is perfectly understandable because most of them are not experts at it after all. Here are three of those common mistakes dentists make using social media for marketing their dental practice.

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Posted In: Features

How To Get Your Facebook Page Shut Down

October 28, 2013 by James Seymour

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rules for Facebook brand and business pagesIf your business has a Facebook page and you’re seriously maintaining it, it means you know how important the social media giant is to your business’ overall marketing strategy. However, it cannot be denied that many serious social media marketers who spend a lot of time and effort maintaining and growing their Facebook page are also serious rule-breakers as far as its guidelines are concerned.
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Posted In: Features

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