If you have a Facebook account, it’s highly likely that you think of it as your own, personal space on the Internet. You feel that you can say what you want, post pictures that catch your fancy, and put up links to whatever site of your choosing, and nobody can do anything about it because it is YOUR Facebook page. But who really owns your Facebook page? Seriously.
Compelling Reasons Why Your Business Should Use Facebook
In a world where social media holds a very important place in every Internet user’s life, the question above shouldn’t even be asked. There are more than a billion reasons why your business should use Facebook. To be more accurate, those reasons number about 1.15 billion—the number of total Facebook users in the world, and still counting. In an article for SearchEngineJournal, David Wallace presents an infographic from GroSocial that lists even more compelling reasons why your business should use Facebook.
700 million daily users
Of its total number of users, 700 million people use Facebook every single day. The number of Friend connections between Facebook users is even more staggering at 150 billion. The most stunning figure of all comes from the fact that at an average of 40 likes per FB user, there are now a total of 1.13 trillion Likes on Facebook. Imagine if your business had a solid social media presence through Facebook and had even just a fraction of those likes.
The infographic further drives home the point that Facebook makes sense for business by indicating that there are more than two billion connections between local businesses and people. On average, local business Facebook pages get 645 million views every week. That’s a huge audience for promoting your brand using Facebook.
Influence of Facebook on buyers
If conversion is what you’re concerned about, consider this: About half of all social media users aged 35 and under are influenced by the product and service recommendations of their friends online. The influence of Facebook on business is also apparent on the younger generation. According to the infographic, 33% of millennial consumers are more likely to spend on products or services from a company that has a Facebook page. Most importantly of all, a company whose CEO and senior leadership have a solid social media presence is trusted by 82% of buyers.
If you have a business and you still aren’t promoting your brand using Facebook, let these statistics sink in and you’ll see what you have been missing the entire time you don’t have a solid social media presence via Facebook.
Click here to read the original article.
The do’s and don’ts of Facebook marketing
In a world dominated by social media, businesses that don’t have a presence in social media sites, Facebook in particular, are certainly missing a lot. Over the years, Facebook marketing has proven to be quite effective at building relationships between businesses and its fans who, more often than not, eventually turn into loyal customers.
If you don’t want to be left behind, you better start promoting your brand on Facebook. However, there are certain do’s and don’ts of Facebook marketing that you need to keep in mind when you create a Facebook page and maintain it.
Facebook Hashtags Not Really Working For Brands
Brands started using hashtags on Facebook since June in the hopes of gaining additional exposure. That, however, isn’t happening according to an article written by Jessica Lee for SearchEngineWatch.
Citing surveys conducted by Simply Measured and EdgeRank Checker, Lee says the results aren’t looking good. She showed graphs from EdgeRank Checker indicating that of the 500+ pages it studied, viral reach and engagement were down on posts with hashtags compared to posts without them.
When they compared the Facebook hashtags with those on Twitter using 50 Twitter accounts from Fortune 500 brands, about 70% of the brands saw their retweets rise when using Twitter hashtags versus not using them.
Click here to read the full article.
How to Create a Google Plus Business Page
With approximately half a billion registered users and counting, Google Plus is now the world’s second-largest social networking site, just a little over two years after its launch. In those couple of years, Google Plus has evolved from a simple social networking site to a popular platform for promoting business, just like Facebook and Twitter have done before it.
Whatever your products or services, you can be sure that your business will be brought to a wider audience if you create a Google Plus business page. Here’s how to do it, step-by-step.
How Social Media Transformed Celebrity Gossip
Celebrity gossip has come a long way since Walter Winchell wrote in the late 1920s what was essentially the first-ever syndicated celebrity gossip column. For decades since Winchell started it all, magazines and newspapers carried celebrity gossip columns that gave us the dirt about famous people on a regular basis. From their latest sexual exploits to what they wore to what awards show or posh event, we devoured it all and asked for more celebrity gossip.
Right to this day, our obsession with celebrity gossip has never waned. Never mind that a lot of what we read or hear about them are just made-up. As long as a rumour about a certain movie star or professional athlete sees print, we, the readers accept it as gospel truth, and no amount of denial from their spin doctors could convince us otherwise.
Why Content Is King And Why Your Website Needs It
Penguin 2.0 has rolled out. You can take it as threatening news but you can also think of it as a corrective wave. Matt Cutts, the head of Google’s Webspam team, has been quite instructive in his latest video about how SEO in coming months will shape up.