When it comes to search engine optimisation, different SEO practitioners will give you different advice and perspectives. However, there are 3 basic and proven SEO strategies that are universally accepted will never go wrong. Improve the visibility and search rankings of your website by following these 3 proven SEO strategies for your business website.

Ongoing optimisation

SEO is not just a one-time thing. It should be done continuously and over and over again. Even if you have already identified the right target keyword, you should take time in the next few months to check whether it is still the most appropriate keyword for your website. Meta tagging, content optimisation, link building, and traffic monitoring should also be done on a regular basis to maximize the result of SEO.

Publish fresh, unique content

In order to mark a website relevant, search engines want to see fresh content among other factors. Thus, make sure that you publish quality, fresh content every now and then. The best way to do this is to set up a blog and publish new posts everyday. By writing content regularly, this will ensure that your website has not only relevant and informative content, but Google is able to see how the content is relevant to your business.

Establish brand authority

Among all the websites in the world under the same industry as yours or promoting the same products and services that you have, how do you differentiate yourself from your direct competitors? How can you make your customers choose you over the others? Simple. Establish brand authority. Make sure that people are talking about you and your business. The easiest way to do this is by building a presence on social media. Platforms such as Facebook, Twitter, LinkedIn, YouTube and Google+ are strong platforms that can help you not only in reaching out to your audience, but in improving your visibility online.

Search engine optimisation is not a rocket science. It takes time, effort, and the right strategies to perfect it and benefit from it. If you need help optimising your business website, don’t hesitate to contact me and I’ll be glad to help you with your online marketing needs.