Gone are the days when you optimise your website for short-tail keywords or phrases that consist of only 2 or 3 words, such as SEO Australia or content marketing. Well, you can if you like, but just imagine the tons of competitors also optimising and bidding for such keywords. What chances do you have at outdoing them?
But don’t fret! Another option for you is targeting long-tail keywords or those that consist of more than 3 words, sometimes extending into a statement or question, such as where can I find a reliable SEO firm in Sydney or — let’s not get too far – should I target long-tail keywords on my website?
Long-tail keywords are very targeted
When you target long-tail keywords, you can almost always be sure to show up on searches that use them. Unlike short-tail, it is almost effortless optimising a page using long-tail keywords. All you need to do is insert them sufficiently on your page and SEO tags, and viola! You’re ranking on top of Google without you even knowing it!
You have fewer competitors
You may wonder why targeting long-tail can bring your website on top of search results immediately. The reason behind this is that you have fewer competitors, if you even have any – compared to short-tail keywords which everybody seemed to have thought about targeting. So if you want a short-cut to Google page 1, long-tail keywords are your best bet.
Web users will click on your site…instantaneously
This then leads to guaranteed traffic. Of course, when a user types in a question on Google and Google displays your website with exactly the same question the user asked, he or she would most likely click on your website and you will get a unique count for visit.
True, long-tail keywords have fewer search volumes compared to short-tails, but getting guaranteed clicks from this small amount can even be better than getting none from the large search volume of popular short-tail keywords.