Since Google added the Knowledge Graph display to its search engine in May 2012, users have been getting more structured and detailed information about any topic they search about. Now the Knowledge Graph search results have become even smarter with the recent addition of filters and a way to compare items side by side. Danny Goodwin talks about the newest Google Knowledge Graph innovations some more in an article for SearchEngineWatch.
Goodwin says a search for, say, “Impressionist artists”, using the new Google Knowledge Graph filter now yields a virtual gallery of artists associated with the 19th century art movement. A new results page then appears when you click on the pictures of any of these artists. Even more interesting is the fact that you can now make Knowledge Graph comparisons between things. Search for the difference between olive oil and butter, for example, and you’ll be presented with relevant facts placed side-by-side in card form.
Now if they could only make comparison charts between comic book superheroes, and we’ll have an idea who’ll win a fight between, say, Superman and The Hulk…
To read the article, click here.