If you’re wondering how long your tweets, Facebook posts and Google Plus headlines should be, Kevan Lee has created for Social Media Today a list of the ideal length of everything online.

According to Lee, solid research had been done to determine how long tweets, titles and posts should be for them to be effective. Tweets, for instance, should be 100 characters. The ideal length of a Facebook post, on the other hand, is less than 40 characters. Slightly longer is the ideal length of a Google Plus headline, which is pegged at less than 60 characters.

To read the article in full, click here.