Much has been said about Google’s Hummingbird algorithm update. Even before it was announced on September 26, 2013—coinciding with the search engine giant’s 15th anniversary—the SEO world has already been abuzz about it and treating it as the beginning of the end of SEO.
Some even went as far as saying that SEO is dead. This latest update is huge, and is being touted as the biggest to hit Google since the 2010 Caffeine update. The Hummingbird Algorithm update is said to affect 90% of queries, and that has gotten many SEO practitioners worried.