We know that link building has been a core part of SEO. However, when business owners choose to get the services of companies that offer cheap link building, they need to understand that results could go either way.
In an article posted by Scott Van Achte on the website Stepforth and Be Found, he tells the story of a website owner whose dealings with a cheap link building company led his site to be severely penalised by Google. Read on to find out what happened.
Unsafe and Irrelevant Links
The link building company contracted by the said website owner had been utilising techniques which included, among other things, thousands of blog comments a month as well as article and press release submissions. As an aside, article and press releases are fine if used responsibly but comment links are a complete waste of time.
When Van Achte checked where the links for this business owner had been created he found that a significant amount were from adult sites. There were also many links from expired domains, sites that no longer exist and sites in foreign languages.
Cheap Link Building Can Destroy Your Business
Needless to say, the client’s Google rankings dropped significantly. Shockingly, the SEO service provider suggested they continue their link building “as stopping now would impact things negatively”. Wow, is that the kind of SEO company you would like to work with?
If you throw your money out on the street it will benefit your website more.
To see the original article, click here.
If Link Building Doesn’t Work, What Does?
Since Google started to actually penalise websites for “unnatural” link profiles during the second half of 2012, going for silver bullets or loopholes when building up your site is no longer a smart thing to do. In the era of Google Penguin, when you throw money at cheap link building Sydney companies, you’ll just end up paying more for it in the form of Google penalties.
The only way forward, really, is to come up with quality content as consistently as you can, and to make use of social media. If you would like us to build you a high-ranking, authority website please contact us today.