Search engine optimisation is an integral part of online marketing. Thus, if your business website is not performing as well as you would like it to, perhaps it’s time to engage in SEO and make your website be seen by your potential customers all over the world. Here are 3 important SEO strategies that can help your business go from flop to top.
Take advantage of the power of keywords
You’ve heard it over and over again – keywords are important in SEO. Thus, it’s time to identify the right keywords and implement them on your website. How to choose keywords? Simple. Know what your customers are typing on search engines that get them to website like yours.
For example, if you are offering dental services, you should obviously include the word “dentist” and “dental services” on your website. Additionally, include more specific terms that potential customers might be searching, like “cosmetic dentistry”, “sedation dentistry”, or “dental implants” especially if you are offering these services.
If you’re a local business with a physical address, it would be smart to include your town or city name in your website copy to help customers find you easily, while your website shows up on local searches. So, “dental services in Sydney” might be a good keyword for a dentist that caters to Sydney customers.
Claim your online business listings
While you are still working to rank your website on search engines, you can take advantage of the high rankings that local business listings already have. Submit your business information such as business name, address, contact numbers, and website URL to online directories and business listings that will not only help your customers find you, but will also send relevant link to your website – a good SEO strategy.
Set up a Google+ account
Social media marketing can be a great enhancement of your SEO strategies. Being a Google product, Google+ can significantly help you establish online presence and boost your search rankings. Thus, take time to set up a Google+ account for your business and build it up accordingly. This means that you have to religiously acquire followers and gain following, publish relevant content, link back to your website, and interact with our Google+ users.
Google+ can be a great place to connect with your customers. Give them an incentive to follow you, by posting social media-exclusive promos and discounts.
These three SEO tactics can provide a beneficial effect on your website’s search rankings and organic traffic. However, they only scratch the surface of what a full-blast SEO can do for you. Like any other, SEO is a discipline that requires time and processes to perfect. If you need help optimizing your website to significantly boost your search rankings, keep in touch with us and we’ll be glad to help you.